Affiliate Marketing Lead

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LotusFlare

πŸ“Remote - United States

Summary

Join Nomad, powered by LotusFlare, as the Affiliate & Influencer Marketing Lead to develop and execute global affiliate and influencer marketing strategies. You will build and optimize the U.S. program, serving as a model for global expansion, and mentor regional managers in Europe and Asia-Pacific. Responsibilities include managing budgets, agency relationships, and global KPIs such as ROAS, CAC, and conversion rates. This role requires strong analytical skills, cross-functional collaboration, and experience in affiliate or performance marketing. Success in driving regional or global growth and scaling affiliate/influencer programs across multiple markets is highly valued. The position offers the opportunity to significantly impact Nomad's acquisition engine and shape the future of global connectivity.

Requirements

  • 5–8 years experience in affiliate or performance partnership marketing, preferably in a global capacity
  • Proven success building or scaling affiliate/influencer programs in the U.S., North America, or other mature markets
  • Experience managing and mentoring regional affiliate/influencer managers or teams
  • Familiarity with platforms like Impact, Adjust, and GA4
  • Able to lead cross-functional initiatives and guide remote teams
  • Strong analytical skills and business judgment

Responsibilities

  • Own global affiliate & influencer marketing strategy and roadmap
  • Build and optimize the U.S. program as the foundational model for global rollout
  • Manage and mentor Affiliate & Influencer Marketing Managers in Europe and Asia-Pacific, driving consistency and local adaptation
  • Develop scalable systems for tracking, attribution, payouts, and performance
  • Collaborate with global brand, product, and growth teams to align on promo calendars
  • Set creative and operational guidelines for local influencer partnerships
  • Manage budgets and agency/vendor relationships across markets
  • Analyze global KPIs β€” ROAS, CAC, conversion rate β€” and provide strategic recommendations
  • Ensure regional compliance and brand alignment in partnership execution

Preferred Qualifications

  • Proven success driving regional or global growth and scaling affiliate/influencer programs across multiple markets
  • Deep familiarity with major global and regional affiliate and influencer platforms/networks
  • Extensive experience managing and activating multi-market agency partners and large creator networks
  • Strong understanding of cross-border compliance, payments, and international legal frameworks
  • Fluency in one or more regional languages beyond English preferred but not required

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