Affiliate Marketing Lead

LotusFlare
Summary
Join Nomad, powered by LotusFlare, as the Affiliate & Influencer Marketing Lead to develop and execute global affiliate and influencer marketing strategies. You will build and optimize the U.S. program, serving as a model for global expansion, and mentor regional managers in Europe and Asia-Pacific. Responsibilities include managing budgets, agency relationships, and global KPIs such as ROAS, CAC, and conversion rates. This role requires strong analytical skills, cross-functional collaboration, and experience in affiliate or performance marketing. Success in driving regional or global growth and scaling affiliate/influencer programs across multiple markets is highly valued. The position offers the opportunity to significantly impact Nomad's acquisition engine and shape the future of global connectivity.
Requirements
- 5β8 years experience in affiliate or performance partnership marketing, preferably in a global capacity
- Proven success building or scaling affiliate/influencer programs in the U.S., North America, or other mature markets
- Experience managing and mentoring regional affiliate/influencer managers or teams
- Familiarity with platforms like Impact, Adjust, and GA4
- Able to lead cross-functional initiatives and guide remote teams
- Strong analytical skills and business judgment
Responsibilities
- Own global affiliate & influencer marketing strategy and roadmap
- Build and optimize the U.S. program as the foundational model for global rollout
- Manage and mentor Affiliate & Influencer Marketing Managers in Europe and Asia-Pacific, driving consistency and local adaptation
- Develop scalable systems for tracking, attribution, payouts, and performance
- Collaborate with global brand, product, and growth teams to align on promo calendars
- Set creative and operational guidelines for local influencer partnerships
- Manage budgets and agency/vendor relationships across markets
- Analyze global KPIs β ROAS, CAC, conversion rate β and provide strategic recommendations
- Ensure regional compliance and brand alignment in partnership execution
Preferred Qualifications
- Proven success driving regional or global growth and scaling affiliate/influencer programs across multiple markets
- Deep familiarity with major global and regional affiliate and influencer platforms/networks
- Extensive experience managing and activating multi-market agency partners and large creator networks
- Strong understanding of cross-border compliance, payments, and international legal frameworks
- Fluency in one or more regional languages beyond English preferred but not required