Affiliate Marketing Lead

Summary

Join Nomad, powered by LotusFlare, as their performance-driven Affiliate & Influencer Marketing Lead to scale affiliate and creator programs across North America, Europe, and Asia-Pacific. You will establish the framework in the U.S., then expand best practices to Europe and Asia through regional managers. This role involves overseeing the strategy, operations, and growth of this acquisition channel, managing systems, partnerships, and global campaign performance. The position is central to Nomad’s acquisition strategy, combining brand, data, and partnerships. You will be responsible for building and optimizing the Asia-Pacific program, mentoring regional managers, developing scalable systems, collaborating with global teams, setting creative guidelines, managing budgets and vendor relationships, analyzing KPIs, and ensuring regional compliance.

Requirements

• 5–8 years experience in affiliate or performance partnership marketing, preferably in a global capacity
• Proven success building or scaling affiliate/influencer programs in the Asia-Pacific, or other mature markets
• Experience managing and mentoring regional affiliate/influencer managers or teams
• Familiarity with platforms like Impact, Adjust, and GA4
• Able to lead cross-functional initiatives and guide remote teams
• Strong analytical skills and business judgment

Responsibilities

• Own global affiliate & influencer marketing strategy and roadmap
• Build and optimize the Asia-Pacific program as the foundational model for global rollout
• Manage and mentor Affiliate & Influencer Marketing Managers in Europe and Asia-Pacific, driving consistency and local adaptation
• Develop scalable systems for tracking, attribution, payouts, and performance
• Collaborate with global brand, product, and growth teams to align on promo calendars
• Set creative and operational guidelines for local influencer partnerships
• Manage budgets and agency/vendor relationships across markets
• Analyze global KPIs — ROAS, CAC, conversion rate — and provide strategic recommendations
• Ensure regional compliance and brand alignment in partnership execution

Preferred Qualifications

• Experience in consumer tech, travel, telecom, or marketplaces
• Proven success driving regional or global growth and scaling affiliate/influencer programs across multiple markets
• Deep familiarity with major global and regional affiliate and influencer platforms/networks
• Extensive experience managing and activating multi-market agency partners and large creator networks
• Strong understanding of cross-border compliance, payments, and international legal frameworks
• Fluency in one or more regional languages beyond English preferred but not required