Content and Community Lead

Summary

Join Ethena Labs as their Content and Community Lead and be responsible for shaping the company's public image. You will enhance community and social media engagement, drive product adoption, and significantly impact the company's success. As the primary community voice, you will oversee social media strategy, content creation, community engagement, and public communications. Leverage your crypto ecosystem expertise and collaborate with internal and external teams to maintain a consistent brand narrative, expand markets, and cultivate strong community relationships. This role offers the opportunity to work with a forward-thinking, crypto-native company dedicated to revolutionizing decentralized finance, alongside a passionate and innovative team in a flexible, remote-friendly work environment.

Requirements

• Deep social media marketing experience in crypto, specifically X/Twitter and runs or has run a high profile X/twitter account
• Plugged into industry trends, with a strong understanding of crypto and DeFi concepts, including familiarity with regulatory considerations in crypto marketing
• Previous success driving brand growth, user acquisition, and community engagement in the Web3 space
• Experience with graphic design tools such as Figma to aid content production
• Exceptional written and verbal communication skills in English, with a talent for storytelling

Responsibilities

• Develop and implement a comprehensive social media marketing strategy aligned with the company's vision and business objectives
• Improve Ethena's visibility on social platforms, both through further developing individual team member and company accounts
• Continuously produce aesthetic visuals and engaging informative content highlighting new products, partnerships, user utility and growth metrics
• Work with internal and external designers to enhance Ethena's branding for content
• Maintain content libraries, calendars and pipelines for various teams
• Play a role on the Converge initiative with Securitize, to attract new projects and products to build within the ecosystem and attract users to those protocols and products. Be a mentor/advisor to ecosystem teams, ensuring Ethena's brand can be felt throughout the ecosystem while allowing projects to maintain their own personalities
• Build an industry leading Community, hosting events at conferences, on social media, Discord, and other platforms

Benefits

• Work alongside a passionate and innovative team that values collaboration and creativity
• Enjoy a flexible, remote-friendly work environment with opportunities for growth and learning