Content and Program Manager

Summary

Join Western Digital as a Content and Program Manager, Global eCommerce, driving unique programs and compelling content for our direct-to-customer initiatives. You will oversee program success, manage vendor relationships, and optimize performance through marketing efforts. This role requires collaboration with internal teams and external partners to ensure alignment with overall strategy. Responsibilities include program management, content creation, vendor management, A/B testing, and performance reporting. The ideal candidate possesses strong marketing experience, technical writing skills, and proven program management abilities.

Requirements

• Bachelors degree and or equivalent experience
• Experience with managing programs from beginning to end
• 5+ years in marketing, or CRM , provide examples of technical writing, product use cases and or digital marketing
• Ability to build relationships, work effectively cross-functionally, manage multiple projects simultaneously, and lead cross-functionally with excellent communication skills
• Developed leadership, analytical, quantitative reasoning, problem-solving, creative and strategic skills
• Proficient in managing development, including external developers, across various geographic locations

Responsibilities

• Provide program management to ensure continuity and health of products for Pro Rewards, Data Recovery, Extended Warranty, Easy Recycle
• Support content pertaining to website requirements, technical writing capability, understanding use cases and guide product buying decisions and education
• Support marketing team with other digital copy and content as required
• Create a consistent tone across the digital landscape, drive the customer journey and the action we want to them to take
• Manage vendor relationships and billing (POs) each quarter
• Identify and evaluate issues in projects and seek support from development teams, IT and Web Operations, schedule meetings, supervise, track, and report in-flight programs such as: escalate bugs, customer escalations, and program enhancements
• Develop and Partner with internal marketing teams to ensure program inclusion in quarterly marketing activities and actively market programs
• Drive asset creation and customer flows to ensure a cohesive journey
• Conduct A/B tests to optimize program messaging, creative, promos, and user experience
• Have a passion for customer journey and user experience
• Scope budget, product availability to run offers
• Build yearly outlook plan, coordinating with internal Marketing and sales partners
• Integrate with B2B plans for loyalty program communications
• Support B2B programs as needed
• Observe, identify, and share opportunities with Director to improve program functionality and performance
• Drive quarterly and yearly growth, build a strategy on owned programs to deliver results such as sign ups, engagement, repeat purchases and revenue
• Proactively manage, communicate, and resolve or mitigate risks, to ensure on-time delivery of all project/program deliverables
• Create and monitor JIRA tickets throughout the development cycle and ensure quality release
• Setup reviews and evaluations of designs or proposed solutions with key stakeholders
• Continually gather and report program KPIs

Benefits

• Paid vacation time
• Paid sick leave
• Medical/dental/vision insurance
• Life, accident and disability insurance
• Tax-advantaged flexible spending and health savings accounts
• Employee assistance program
• Other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity
• Tuition reimbursement
• Transit
• The Applause Program
• Employee stock purchase plan
• The Western Digital Savings 401(k) Plan
• Short-Term Incentive (STI) Plan
• Long-Term Incentive (LTI) program