Demand Generation Programs Manager

Summary

Join WatchGuard as their Demand Generation Programs Manager and lead the development, execution, and optimization of their global digital marketing and go-to-market strategy. You will manage a team, work closely with various marketing departments, and oversee third-party vendors. This role requires strong project management, communication, and digital marketing skills. The position offers a competitive salary, comprehensive benefits, flexible work arrangements, and opportunities for professional growth within a global leader in network security.

Requirements

• Ability to align content to audiences, channels and tactics
• Understanding of programs and plays to be able to ask critical questions to stakeholders to ensure execution is aligned to stated strategy
• Tactical knowledge of SEM, PPC, digital marketing, content syndication, paid social advertising, etc
• Ability to manage a team – including both direct reports and cross-functional stakeholders – to meet deadlines and drive progress
• Experience in project management – from creating a project plan to check-in with key owners to drive a productive reporting cycle
• Understanding of Account-based Experience best practices and processes
• Proficiency in using tools like Marketo, 6sense, Folloze, Reachdesk or similar platforms
• Experience managing 3rd Party sites including TrustRadius, G2, CRN, TechTarget, etc
• Minimum of 7 years prior experience in marketing or channel marketing
• Experience developing and implementing digital demand generation plans that include measurements of success
• Sharp marketing skills in building creative and effective presentations, emails, webinars, and other assets
• Proven ability to meet deadlines under pressure and ability to work on in a dynamic environment
• Self-motivated, highly organized, detail oriented and a strong sense of accountability, teamwork, and passion
• Strong project management skills
• Ability to build relationships with peers, resellers and customers
• Excellent written and verbal skills, proven effective communication skills
• Experience with ABX tools, database management, marketing operations (Marketo) and CRM (Salesforce) tools

Responsibilities

• Develop and drive the demand generation strategy for global audiences and channels
• Lead the team responsible for the execution and optimization of the demand generation strategy
• Work closely with other members of the marketing organization, including product marketing, field marketing, digital marketing, channel marketing and marketing ops to drive progress on key programs and initiatives
• Ensure alignment between the content and campaigns created by the product and channel marketing teams and the go-to-market strategy
• Manage third party vendors
• Work with marketing and sales operations on the reporting of the performance of programs, channels and tactics to drive optimization
• Execute and optimize the strategy of the demand generation motion to support core marketing programs, go to market plays and brand awareness content
• Work hand-in-hand with the product marketing team to coordinate current themes, assets, messaging and aligning that to demand generation programs, channels and tactics
• Meet with field marketing teams to review program coverage in their regions and address any additional efforts or needs
• Meet with the channel marketing and partner recruitment teams to discuss strategies on third-party sites like CRN
• Have bi-weekly check-ins with the Paid Digital team to coordinate on the global PPC and SEM strategy and ensure regular optimization of that program
• Have a 1:1 with direct reports to get updates on projects and understand any blockers
• Meet weekly with the Director of Demand Generation Programs to escalate any challenges and blockers and discuss the strategy for the next go-to-market play
• Meet with marketing ops, the digital marketing team and advertising vendors to analyze program, channel and tactic performance which will be leveraged for senior marketing leadership read outs and optimization actions
• Participate in cross-functional meetings that include leadership from product, sales, marketing and channel to ensure major initiatives stay on track and share feedback on what’s performing in the field
• Manage two direct reports: Demand Generation Coordinator and Marketing Manager

Preferred Qualifications

Prior experience with technology, cybersecurity solutions is a plus

Benefits

• Flexible Work Philosophy: most employees can work from an office, at home, or any combination of the two
• Comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance
• Healthcare FSA
• FSA with employer contribution
• 13 holidays, including a floating holiday, Juneteenth, and your birthday
• 15 days of paid annual leave
• 9 days of paid sick time
• Paid parental leave
• 401(k) with employer match
• Education assistance program
• Dependent Care FSA match
• Adoption assistance
• Fertility care support
• Backup care for family and pets
• A growing network of employee resource groups
• Employee referral program
• Virtual boot camp
• Employee Assistance Program
• Base salary range: $125,000 - $150,000 USD
• Bonus: 5% of base salary