Content & Copywriting Specialist

Summary

Join Appspace, a company passionate about creating better work experiences, as a Content & Copywriting Specialist. You will create compelling content for B2B audiences, focusing on lead generation, thought leadership, and brand building. Responsibilities include creating various content formats (blogs, eBooks, etc.), collaborating with SEO specialists, refining existing content, using data insights, conducting research, staying updated on industry trends, and working with the content and marketing teams. The role requires a Bachelor's degree, 4+ years of B2B content marketing or copywriting experience, excellent communication skills, SEO expertise, and familiarity with various marketing tools. The position is based in the EST zone and requires a portfolio for application consideration. Appspace offers various benefits, including generous PTO, additional training days, flexible schedules, remote work opportunities, and paid company holidays.

Requirements

• Bachelor's degree in English, Journalism, Communications, or related field
• 4+ years of experience in B2B content marketing or copywriting
• Excellent written and verbal communication skills with a knack for explaining complex topics using simple terms
• Experience with SEO best practices and content optimization techniques
• Experience writing for different audiences across the sales funnel and familiarity with buyer personas, customer journey mapping, and demand generation content
• Familiarity with content management systems (e.g., WordPress), marketing automation tools (e.g., HubSpot, Marketo), and basic analytics platforms (e.g., Google Analytics)
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• A proactive, collaborative approach and a passion for storytelling and innovation
• The ability to manage multiple competing priorities and work well in a fast-paced, results-driven culture

Responsibilities

• Create short- and long-form written content (blogs, eBooks, web pages, guides and templates, email newsletters, email drip sequences, and presentation slides)
• Collaborate with SEO specialists to optimize content for search engines, ensuring it drives traffic and engagement
• Refine and update existing content to keep it relevant and engaging
• Use data insights to make informed decisions about content creation, iteration, and prioritization
• Conduct interviews and in-depth research to produce content that reflects our thought leadership and expertise
• Stay up-to-date with industry trends, competitor activity, and emerging topics to ensure our content is timely and relevant
• Work closely with the content team to help develop the content calendar and execute content strategies aligned with product launches, campaigns, and industry events
• Work with the marketing ops team to track and report on content performance metrics (e.g., page views, conversions, engagement rates)
• Use AI tools like Gemini and Copilot to help with content production

Preferred Qualifications

Knowledge of video or multimedia content production is a plus

Benefits

• Generous PTO
• 5 additional days off for training
• Flexible work schedules
• Remote work opportunities
• Paid company holidays
• A company provided laptop
• For all our Canadian based team members, we offer a variety of benefits from competitive salaries, medical, dental and vision coverage, ongoing training opportunities, gym membership reimbursement, mental health resources, and a fully paid maternity and parental leave program