Content Marketing Intern

Summary

Join Roadie, a UPS company, as a Content Marketing Intern and gain hands-on experience supporting marketing campaigns, content creation, and automation. You will collaborate with various departments to execute campaigns, engage drivers, and optimize marketing processes. This role involves managing requests for driver re-engagement, providing updates to the Customer Operations team, assisting with copywriting and launching campaigns, developing a content calendar, creating evergreen content, supporting marketing campaign implementation, maintaining a chatbot, informing the support team about communications, conducting market research, brainstorming blog ideas, publishing posts, and publishing app updates. The ideal candidate is a collaborative self-starter with strong communication skills and an interest in marketing and technology. This internship offers valuable experience in a dynamic and growing company.

Requirements

• Currently pursuing a degree in Marketing, Business, Communications, or a related field
• Strong written and verbal communication skills
• Creativity with an ability to craft engaging messages and campaigns
• Excellent organizational skills and attention to detail
• A collaborative attitude and a passion for learning

Responsibilities

• Manage and execute requests from cross-functional teams for driver re-engagement and educational campaigns
• Provide timely updates to the Customer Operations team on request submissions, including campaign results, segmentation strategies, and launch timelines
• Assist with copywriting and launching ad hoc campaigns using Braze across email, SMS, in-app, and push notifications
• Develop and manage a content calendar for the driver newsletter to maintain a consistent flow of communication
• Contribute to the creation of evergreen content such as blogs and support articles to support future engagement and retention initiatives
• Support the planning and implementation of product and lifecycle marketing campaigns
• Maintain and update the chatbot on driver.roadie.com to enhance driver interactions and customer support
• Keep the support team informed about upcoming driver-facing communications, especially those related to new features or process changes, to ensure they’re prepared for related support tickets
• Conduct surveys and market research to inform strategic marketing decisions
• Brainstorm blog ideas, publish posts, and maintain an updated content library
• Publish updates in the app to keep drivers informed about key initiatives, promotions, and news

Preferred Qualifications

Familiarity with marketing tools like Braze, Hubspot, or Pardot