ClickView is hiring a
Content Marketing Lead, Remote - United States
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Summary
The job is for a Content Marketing Lead at a worldwide leading educational video company, based in the US with remote work. The role involves creating content, managing events, and executing marketing campaigns for K-12 educational leaders.
Requirements
- Proven experience in a marketing role, preferably within the edtech sector or education
- Strong copywriting skills with a portfolio of compelling content created for digital and traditional platforms
- Experience in email marketing, including campaign development and performance analysis
- Ability to work independently in a remote environment while collaborating effectively with a global team
- Flexibility to work across different time zones to coordinate with the global marketing team based in Australia
- Familiarity with marketing automation tools and lead generation techniques
Responsibilities
- Develop compelling and high-quality thought leadership content tailored for K-12 educational leaders
- Write engaging copy for various marketing channels, including LinkedIn, email campaigns, blog posts, and white papers
- Plan and execute in-person events aimed at engaging K-12 education professionals
- Create and manage content marketing campaigns for LinkedIn and email that drive engagement and lead generation
- Work with our Marketing Automation Specialist to develop targeted email marketing campaigns to nurture leads and convert them into sales opportunities
- Monitor and analyze the performance of LinkedIn and email campaigns, making data-driven adjustments to improve results
- Work closely with a marketing manager, marketing automation specialist and graphic designer who are based out of Sydney, Australia to produce compelling content and marketing material
- Coordinate with the US-based sales team to understand their needs and create content that supports lead generation and sales efforts
- Drive targeted marketing campaigns to expand ClickView's reach and growth in the US K-12 market
Preferred Qualifications
- Experience as an educator or working within the education sector
- Proficiency in using LinkedIn for professional content marketing and engagement
- Knowledge of the US K-12 education landscape and its key challenges and opportunities
- Experience in event strategy and management, particularly in the education sector
- Previous experience in a lead generation role in an edtech or education-related company
Benefits
- Paid leave - 20 days paid annual leave, paid sick leave and extra paid Wellbeing and Volunteering leave
- 401k match and Platinum health insurance (80% coverage) with vision and dental included
- Flexible working hours and arrangements to accommodate for different working preferences and personal situations
- Generous parental leave policy - offering 16 week’s full pay
- 100 days working from anywhere - work remotely from a different location for up to 100 calendar days per year
- Learning and Development budgets - access to LinkedIn Learning, along with professional opportunities made available to all our teams, so you can continue growing to be the best you
- Wellbeing Policy - with access to EAP and wellbeing apps, we put your mental health and wellbeing at the forefront of what we do
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