Input Output is hiring a
Content Marketing Lead

Summary

We are seeking a Content Marketing Lead with 5+ years of experience in developing high-performing, multi-channel content strategies for a highly technical audience, preferably in the Web3 space. The role involves creating compelling educational content, managing a blog editorial calendar, analyzing and reporting on content performance KPIs, and collaborating with partners and Midnight's Advisory Board.

Requirements

• 5+ years of experience and proven track record in developing high-performing, multi-channel content strategies
• 2+ Experience developing content for a highly technical audience, preferably in the Web3 space
• Experience with any marketing automation and CMS software. (Hubspot, Asana, Jira preferred)
• Demonstrated track record of effective project management and ability to manage multiple projects and deadlines
• Experience defining metrics and measuring the success of campaigns or initiatives that are launched
• Experience working in an Agile environment and engaging with multi-disciplinary and technical engineering teams
• Ability to travel internationally

Responsibilities

• Develop and execute content marketing campaigns that educate technical and non-technical audiences about Midnight and our growing community
• Stay up-to-date with industry trends and developments related to Web3, blockchain, zero knowledge and data protection technology
• Establish and iterate a content marketing strategy that effectively attracts potential partner and developer audiences
• Work closely with Product Marketing and Developer Relations to ensure consistent messaging across all channels and assets
• Create compelling and relevant educational content about data protection, zero-knowledge and blockchain technology
• Manage and build a blog editorial calendar that supports key narratives to target audiences
• Curate and share relevant industry news, updates, and insights to keep our team and audience informed and engaged
• Report to the Marketing Team and Midnight Leadership on content performance KPIs, and make recommendations for where we can improve or invest further to reach key business objectives
• Recommend potential marketing channels or messages which present a strong opportunity to engage existing and prospective Midnight audiences
• Support external communications for partnerships, co-marketing and press releases that could increase reach or benefit the Midnight’s products and community
• Work with the Midnight Advisory Board to ideate on unique and compelling content that makes use of their unique experience and perspectives

Benefits

• Flexible schedule
• Remote work
• Laptop reimbursement
• New starter package to buy hardware essentials (headphones, monitor, etc)
• Learning & Development opportunities
• Competitive PTO
• Medical Benefits