Content Marketing Manager

Summary

Join Ably as a Content Marketing Manager to lead the inbound content strategy, driving high-quality leads through engaging, SEO- and AI-optimized content. You will develop and execute a content program attracting technical and business audiences, balancing lead generation with mid-funnel engagement, and expanding reach through off-site distribution. This hands-on role involves close collaboration with Product Marketing and Growth to create impactful content. You will leverage AI tools to automate content creation and scale production. The ideal candidate possesses extensive B2B content marketing experience, a proven ability to grow organic traffic and leads, and fluency in using AI tools. This role offers a remote-first and flexible work environment with various benefits.

Requirements

• Extensive experience in B2B content marketing (minimum of 2 years leading content or strategy initiatives)
• Proven ability to grow organic traffic and leads through smart SEO content
• Experience creating for both technical and business audiences
• Strong editorial judgment and content production know-how
• Fluency in using AI tools like ChatGPT/Claude/Gemini to assist and scale content workflows

Responsibilities

• Own the content strategy. Create and execute a roadmap that grows qualified inbound traffic and supports funnel conversion
• Drive off-site distribution. Get our content in front of the right people via developer communities, LinkedIn, forums, and partners
• Use AI to scale smarter. Build and evolve workflows using tools like ChatGPT for briefs, outlines, ideation, and repurposing
• Create multi-format content. Oversee and contribute to blogs, guides, bespoke thought leadership content, videos, webinars, and more - tailored for devs, PMs, and tech leaders
• Balance growth and engagement. Deliver content that brings in new leads and deepens relevance for our ICPs at every stage of the funnel
• Optimize for search-human and machine. Maintain strong SEO fundamentals and implement GEO to stay ahead
• Track what matters. Measure traffic, engagement, conversion, and ICP alignment - adjusting based on what works
• Keep evolving. Test new formats, collaborate with internal experts, and bring fresh thinking to how we build and ship content

Preferred Qualifications

• Experience with developer-focused content and technical product marketing
• Familiarity with SEO and content tools (e.g. GA4, Ahrefs, Semrush, ContentKing)
• Understanding of GEO, SGE, and emerging trends in search visibility
• Experience producing or overseeing video, webinar, or interactive content
• Managed freelancers or small teams

Benefits

• A remote-first and flexible work environment
• Equity. We’re a growing start-up and we want all team to members to share in the success of the company through our EMI share options programme
• Enhanced holiday allowance. Our policy provides Ablyans with 28 days of paid annual leave (27 regular days, plus a day off to enjoy your birthday)
• Enhanced parental leave package, so that you can take the time you need to get to know your new family member, rest and recover
• Home workstation budget of £500 on joining (and £150 p/a thereafter), so that your home office is set up to serve you well and that you have everything you need to work comfortably
• Personal learning and development budget of £1000 annually, and 5% L&D time during working hours to focus on improving your skillset
• Private healthcare with BUPA
• Medical cash plan to cover a range medical and dental costs
• Mental wellbeing coaching and counselling from Self Space
• Monthly wellbeing budget via Juno
• Life assurance and income protection
• Access to Tech & Cycle to Work schemes
• Weekly snack allowance for our end-of-week “Need To Know” meeting
• A fully-paid one-month sabbatical after five years with Ably