Alpaca is hiring a
Content Marketing Manager, Remote - Worldwide

Summary

The job is for a Content Marketing Manager with 3+ years of experience in software development and creative/technical content development or project management. The role involves executing Alpaca's developer-first content strategy, managing content production and management, SEO & traffic generation, social & community engagement, and metrics and reporting. The team is globally distributed and the role is an individual contributor reporting directly to the Marketing Lead.

Requirements

• 3+ years of combined experience in software development and creative/technical content development or project management
• Strong interest in algorithmic trading, quants trading, for-developer tools, OS

Responsibilities

• Execute Alpaca’s developer-first content strategy
• Manage our growing contributor network around algorithmic trading, building Fintech apps and our corresponding social platforms
• Collaborate with the marketing and product teams to identify content opportunities and gaps
• Support the development and management of content strategy, content calendars, topic tagging, classification, brand voice and tone
• Explore and implement various content formats, including written articles, case studies, videos, infographics, webinars, and podcasts
• Develop and manage content management strategy, calendar, tagging, classification and platforms
• Work with our OAuth and Developer experience team to write, edit, and publish in-house content
• Project manage article contributions to our /learn and /blog resources page
• Liaise and work with writers, editors and other content creators
• Drive traffic to our website and content properties by understanding SEO, engaging in relevant communities in online platforms, and leveraging topical keywords to build virality around articles
• Own posting and engagement across Alpaca’s social channels
• Engage with relevant communities to promote our content and brand
• Foster relationships with key influencers, partners, and industry experts to amplify content reach
• Building online communities or managing community advocacy programs is a plus
• Support Marketing Lead in establishing metrics and key performance indicators around the impact of the content and measure ongoing performance

Benefits

• Competitive Salary & Stock Options
• Benefits: Health benefits start on day 1. In the US this includes Medical, Dental, Vision. In Canada, this includes supplemental health care. Internationally, this includes a stipend value to offset medical costs
• New Hire Home-Office Setup: One-time USD $500
• Monthly Stipend: USD $150 per month via a Brex Card