Remote Content Marketing Manager

Summary

Blue J's is seeking a Content Marketing Manager to lead content marketing strategy, write exceptional content, and support product marketing, digital marketing, training, etc. The successful candidate will have 5+ years of experience in B2B content marketing or communications, be an expert storyteller, and possess advanced knowledge of digital content writing best practices.

Requirements

• You’re an amazing storyteller, with the ability to write for a variety of channels, leveraging key messaging, and determining style and tone to speak to different audiences including customers, partners, media, investors, and employees
• You’ve graduated from a post-secondary institution with a bachelor’s degree in Communications, Journalism, English, Commerce, Business Administration, Marketing or a related field, or you have equivalent experience
• 5+ years of proven experience performing a similar function in B2B content marketing or communications
• Experience working in a similar role in a highly-regulated, complex industry such as legal, accounting, life sciences, medical device, compliance, security and defence, food and beverage, etc
• An expert level understanding of a content marketing program, how it evolves over time, and how to manage distribution, syndication, and relevance
• Exceptional English language verbal and written communications skills and equally impressive project management skills
• Exceptional writing, proofreading, and editing skills, with strong attention to detail
• Ability to create content in a fast-paced environment to respond to changes in the market
• Experience working closely with Sales teams to respond to requests for proposals and for sales enablement support
• The ability to work with and develop strong relationships with various levels of roles and personas across the company
• You are a problem solver who brings fresh, original thinking to company and customer problems
• Advanced knowledge of digital content writing best practices (web, social, email, etc) and search engine optimization (SEO)
• You possess a high degree of emotional intelligence, with the ability to be an effective team-player in a cross-functional environment

Responsibilities

• Leading the development and refinement of content themes, personas, path to purchase, content derivative planning, and content distribution strategy
• Taking ownership of each stage of the content development process, from ideation to final delivery
• Identifying and advising on content ideas and recommendations through the content development process
• Managing the content ideation process, content pitches, and editorial calendar
• Writing exceptional content as part of a cross-functional marketing team for a variety of stakeholders and audiences
• Interpreting technical information and translating into content that is accessible to a business audience while maintaining accuracy
• Creating emotional connections between our brand and our customers through powerful storytelling
• Collaborating with the Marketing team, other departments, subject matter experts, and external stakeholders to research and write content
• Supporting the Sales team on sales enablement initiatives such as proposals, follow up with potential and current customers, presentations and other marketing materials as needed
• Achieving established goals and leveraging defined KPIs to determine the effectiveness of your content
• Reviewing content KPIs and developing recommendations for improvements
• Researching, monitoring, and staying informed on topics and current business issues related to Blue J’s products and clients, and presenting new content ideas or refreshing content in response to market changes
• Researching and leveraging new content marketing and digital marketing tactics and strategies
• Assisting in developing and ensuring consistent application of the content development and quality assurance processes
• Developing Blue J’s style guide for written guidance across channels
• Enforcing Blue J’s corporate brand and visual identity standards, including consistency of tone, look, and feel in design and writing styles
• Ensuring consistency in messaging and branding throughout content and communications channels
• Working with and managing external service providers, such as agencies and freelance writers, as needed

Preferred Qualifications

• Experience working in an agency environment is an asset
• Experience with Digital Asset Management systems is an asset
• Experience in public and investor relations is an asset

Benefits

• We’re well-funded and offer competitive base salaries
• We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status