Remote Content Marketing Manager

Summary

Join Persona as we're building the first universal and comprehensive identity infrastructure. We're looking for a Content Marketing Manager to help amplify Persona's brand and drive engagement through content across all stages of the buyer journey.

Requirements

• Proven ability to write and edit high-quality and engaging long-form content that simplifies complex ideas
• Enthusiastic about conducting research and interviews, with the ability to use gathered insights to write detailed, in-depth pieces
• Passion for long-form content
• Experience working with subject matter experts to gather source material and technical expertise
• Track record managing and keeping multiple projects on track
• Extremely detail-oriented — you love consistency and ensuring each piece of content adheres to internal style guides
• Inherent desire to ensure content is as clear and helpful as possible — you’re not afraid to ask questions to elevate the material or suggest opportunities to improve
• You have high standards and care about publishing quality content regardless of whether you’re the writer or the editor

Responsibilities

• Support Persona’s multi-channel content strategy by writing blogs, ebooks, newsletters, and whitepapers as the primary mediums to start, with the opportunity to expand into other formats
• Add content that aligns with new product launches, marketing campaigns, industry trends, and current events. Manage content production from start to finish
• Translate and synthesize messaging from Product into accurate, compelling, and tailored content based on buyer personas
• Work closely with SEO experts to grow keyword rankings, organic traffic, and conversions
• Feature Persona’s unique platform value and expertise to help drive growth and adoption across all product lines
• Assist with editing and copywriting
• Monitor competitors’ blogs, social channels, and content to keep tabs on industry trends and other market developments

Benefits

• Medical, dental, and vision
• 3% 401(k) contribution
• Unlimited PTO
• Quarterly mental health days
• Family planning benefits
• Professional development stipends
• Wellness benefits