Content Marketing Manager

Summary

Join Moodle, the world's most popular learning platform, as their Content Marketing Manager! Based anywhere in Spain or the UK, this permanent, fully flexible role offers the chance to shape storytelling strategy, collaborate with a passionate team, and see global impact. You will define content goals, manage the content pipeline, create various content formats, measure performance, and lead the in-house content agency. The ideal candidate possesses 5+ years of B2B content marketing experience, strong writing and editing skills, and proficiency in analytics tools. Moodle offers a diverse, global work environment with excellent benefits.

Requirements

• 5+ years of experience in content creation and content marketing in a B2B environment
• Ability to align content strategy with broader marketing and business objectives
• Proficiency in understanding the target audience through research, personas, and feedback
• Strong writing and editing skills; ability to create compelling and grammatically correct content
• Understanding of SEO principles to ensure content ranks well in search engines
• Proficiency in using analytics tools (e.g., Google Analytics, SEMRush) to assess content performance
• Basic knowledge of design principles and software for content layout and visual enhancement
• Proven track record of creating innovative and unique content that engages target audiences
• Experience leading a high performing, creative team
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams and levels
• You thrive in a diverse, global environment and build strong, positive relationships with your stakeholders

Responsibilities

• Collaborate with product, sales, partners, and service delivery teams to create content that resonates with our audience and aligns with our brand messaging
• Define clear content goals aligned with business goals (e.g., brand awareness, lead generation, customer engagement)
• Manage a seamless content pipeline to keep our target audiences engaged
• Write, edit, and produce high-quality content such as blogs, eBooks, whitepapers, videos, podcasts, and social media posts
• Measure content performance using metrics like MQLs, SQLs, conversion rates, and ROI to continuously optimise our strategy
• Lead Moodle’s in-house content agency, guiding a talented team to deliver exceptional results

Preferred Qualifications

Familiarity with Moodle and understanding of the e-learning market

Benefits

• Fully flexible and working from anywhere in Spain or the UK
• Permanent contract
• Flexible working environment that promotes true work life balance
• Motivating performance rather than micromanaging it, allowing you to feel empowered to do what you do best
• Gaining new skills by learning from highly skilled peers, along with your own learning and development allowance each year to support your growth
• Work with a global team on a worldwide platform and make a real difference
• Access to our Employee Share Purchase plan
• An extra 8 days paid leave to extend your weekends, recharge, volunteer and enjoy a day off for your birthday!
• Choose your own' benefit options
• Flexible public holidays