Content Marketing Manager

Summary

Join Brightwheel's fully remote team as a Content Marketing Manager and lead the execution of content strategies that drive awareness, engagement, and conversions. You will develop and publish content to improve search visibility, optimize high-converting blog posts, manage organic social media, build audiences on various platforms, create pillar pages and webinar landing pages, and ensure content quality. This role requires a detail-oriented individual with strong writing, editing, and project management skills. Brightwheel offers a competitive compensation package including base salary, equity, and benefits such as premium medical, dental, and vision benefits, generous paid parental leave, flexible PTO, a wellness stipend, and a learning and development stipend.

Requirements

• 5 years+ total experience in marketing with 2-3 years as a Content Marketer or similar role with expertise in content creation, copywriting, editing, SEO
• Strong understanding of E.E.A.T. content principles and how they impact SEO
• Experience in writing compelling lead-gen content and optimizing content for conversion
• Proficiency in managing and optimizing content for organic social media platforms, particularly LinkedIn, Facebook, and Pinterest and others
• Familiarity with landing page creation, optimization, and SEO best practices
• Strong organizational and project management skills, with the ability to manage multiple content initiatives simultaneously
• Excellent writing, editing, and proofreading skills with attention to detail
• Experience with webinar platforms, operations, and chat management

Responsibilities

• Develop and publish content that promotes E.E.A.T. (Experience, Expertise, Authoritativeness, Trustworthiness), including both short-form content (blogs) and long-form content (industry reports, surveys, customer insights, and SaaS data mining) to improve search visibility
• Update and optimize high-converting blog posts by telling more compelling stories that drive prospects to engage further with demos or content downloads
• Repurpose existing content (e.g., blogs, downloadable assets, webinars, marketing videos) into both short and long-form posts for Facebook posts, LinkedIn newsletters, and other organic social channels to boost engagement and traffic
• Build and grow audiences on the platforms by distributing existing downloadable content and blog posts, enhancing our reach and visibility
• Develop pillar pages to organize and amplify existing blog content clusters (600+ posts), driving more traffic and leads through improved site structure and topic relevance
• Create, maintain, and optimize webinar landing pages to drive registrations and engagement. Ensure the design is visually appealing, content is up-to-date, and pages are optimized for SEO and conversion
• Edit and proofread various content types, including blogs, landing pages, presentations, and content offers. Ensure all content meets brand standards and is free from errors before publishing
• Manage live webinars by acting as the marketing point of contact for panelists, overseeing chat interactions, and ensuring a smooth and interactive experience for participants

Benefits

• Premium medical, dental, and vision benefits
• Generous paid parental leave
• A flexible paid time off policy
• A monthly wellness and productivity stipend
• A Learning & Development stipend
• Equity