Content Marketing Specialist

Summary

Join AirDNA, a leading provider of data and business intelligence for the vacation rental industry, as a Content Marketing Specialist. You will be responsible for shaping and executing AirDNA's content strategy, driving brand authority, and producing high-quality, SEO-optimized content. This role involves managing a team of freelancers, leveraging AI, analyzing content performance, and collaborating cross-functionally. The ideal candidate possesses 3-5 years of content marketing experience, strong SEO understanding, and excellent editorial and project management skills. AirDNA offers competitive compensation and benefits, including medical, dental, vision, unlimited vacation, a bonus program, 401k matching, and parental leave.

Requirements

• 3-5 years of content marketing experience
• Tools: Google Analytics, SEMrush, Search Console, CMS’, ChatGPT (or other LLMs)
• Content Marketing Expertise: Strong understanding of SEO, keyword research, and performance analysis. Experience managing writers
• Editorial Skills: Proven ability to write, edit, and optimize content that balances creativity and data-driven insights
• Project Management: Highly organized and capable of managing multiple stakeholders, deadlines, and deliverables
• Experience managing freelancers or teams in a remote or hybrid setting

Responsibilities

• Drive Organic Growth: Lead efforts to grow blog traffic and improve SEO performance using tools like SEMrush and Google Analytics
• Create and Manage Content: Publish high-quality, SEO-optimized articles weekly, managing a team of freelancers and integrating AI to scale output
• Collaborate Cross-Functionally: Align content with marketing and product goals and ensuring consistent execution
• Champion Brand Voice: Uphold AirDNA’s tone across all content, providing training and conducting audits to ensure alignment
• Optimize Through Data: Track content performance, identify improvements, and refine strategies based on key insights
• Innovate and Stay Ahead: Introduce new content formats and leverage AI and industry trends to engage audiences effectively

Preferred Qualifications

• UX writing experience
• Familiarity with ICPs in data-driven SaaS or real estate markets is a plus

Benefits

• Competitive cash compensation and benefits, the salary range for this position is $60,000 - $65,000 per year
• Medical, dental, and vision packages to meet your needs
• Unlimited vacation policy; take time when you need it
• Eligible for Company’s annual discretionary bonus program
• 401K with employer match up to 4%
• Continuing education stipend
• 16 weeks of paid parental leave
• New MacBooks for employees
• Commuter/RTD benefit
• Quarterly team outings
• In-Office Lunch 3 Days a Week