Content Specialist

Summary

Join our team at Ferryscanner as a Croatian Content Specialist! We're looking for a talented writer to create engaging content for our website, blog, and marketing materials. As a key member of our marketing team, you'll research ferry destinations, collaborate with colleagues, and optimize content for search visibility.

Requirements

• Native Croatian speaker with excellent writing and editing skills is a must
• Proven experience as a copywriter, content creator, or similar role is a must (preferably in the travel or hospitality industry)
• A portfolio of previous work demonstrating your ability to craft compelling content would be great
• Strong understanding of SEO principles and best practices and ability to implement them in Croatian content
• Familiarity with SEO tools like Ahrefs, Google Analytics, Google Search Console etc
• Familiarity with content management systems (CMS)
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines
• A keen eye for detail and exceptional proofreading and editing abilities
• Creativity and strong research skills
• Collaborative spirit
• Excellent time-management and organizational skills

Responsibilities

• Create engaging and persuasive copy in Croatian for Ferryscanner's website, blog, newsletters, social media, and other marketing channels
• Research ferry destinations, routes, and related travel topics to generate unique and relevant content
• Collaborate with the rest of the marketing team to develop content strategies that align with our brand voice and objectives
• Write clear and concise destination descriptions, landing page copy, and promotional materials
• Use SEO best practices to optimize Croatian-language content, including keyword research, meta descriptions, and link-building strategies, while collaborating with SEO specialists to improve search visibility and drive organic traffic from Croatian-language content
• Proofread and edit content to ensure accuracy, consistency, and adherence to brand guidelines
• Stay updated on industry trends, travel news, and ferry-related developments to provide up-to-date and valuable information to our audience
• Assist in localizing content from English to Croatian and vice versa, maintaining a high level of accuracy and cultural relevance

Benefits

• Work in an international and dynamic environment among young and smart people
• Huge learning experience in using best practices and cutting-edge technologies
• Flexibility to work remotely & extra annual leave days