Content Strategist

Summary

Join HubSpot's Global Growth Team as a Content Strategist and accelerate YouTube growth to generate more leads. This high-visibility role requires collaborating with various teams to identify and produce engaging videos, manage editorial calendars, and identify key influencers. You will leverage SEO and data-driven insights to optimize YouTube presence and increase visibility. Success in this role demands strategic thinking, strong communication skills, and the ability to build relationships. The ideal candidate possesses experience in growing YouTube channels through search and understands the role of SEO in increasing visibility. HubSpot offers a competitive compensation package and benefits.

Requirements

• Understand SEO’s role in increasing visibility for a YouTube channel
• Be an excellent writer and communicator. Be effective at communicating data-driven ideas to a creative team
• Have experience with planning strategic initiatives and project managing implementation
• Have strong relationship-building and nurturing skills
• Be comfortable with ambiguity and capable of finding creative solutions. Be curious by nature and thrive on experimenting with new ideas
• Love data; possess the ability to synthesize quantitative and qualitative insights into actionable steps, use it to communicate the performance of your initiatives as well as pitch new areas of opportunity to explore
• Enjoy a balance of independent and collaborative work
• Have a passion for diversity, inclusion, and belonging. Be an ally to underrepresented communities, seek to understand experiences different from your own, and lead with empathy

Responsibilities

• Identify new videos to be produced for several key YouTube channels based on search demand, competitive analysis, and alignment with our key persona(s)
• Support the media team with managing a monthly editorial calendar and brief system for new video recommendations
• Identify potential influencers/creators for YouTube partnerships based on their reach, audience, and ability to drive demand for HubSpot
• Develop and nurture strategic relationships with the teams who create and do CRO for our video content to increase business impact; you will be seen as a key YouTube SEO advisor
• Perform ongoing analysis and compile findings, recommendations, and insights into a report to stakeholders (for YouTube and the Creators program)

Preferred Qualifications

• Have experience starting and/or growing a YouTube channel through search and driving leads from a YouTube channel
• Be able to identify good-fit video influencers and Creators for our Partnerships team to reach out to; be able to analyze existing partnerships and make recommendations on which to further invest in versus deprioritize
• Have experience leading cross-functional initiatives

Benefits

• Cash compensation range: 70000-105000 USD Annually
• On-target commission for employees in eligible roles
• Annual bonus targets under HubSpot’s bonus plan for eligible roles
• Eligibility to participate in HubSpot’s equity plan to receive restricted stock units (RSUs)
• Eligibility for overtime pay
• Remote work