Content Strategist

Summary

Join Reliance Health as a Content Strategist to develop positioning and messaging for consumer-business content, working with key stakeholders and the Head of Brand and Content to create innovative healthcare solutions.

Requirements

• Have a knack for great writing and an eagle eye for accuracy
• Be rather good at writing – you’ve a penchant for literary panache, but you know how to craft compelling copy that will appeal to any audience, especially consumers
• Experience creating content and strategy for a medium or large consumer-facing brand is a must
• Evidence of creating winning web and social media content that led to measurable uplift in audience engagement
• A head for numbers and understanding of how to report on the excellent performance of your content in different channels (social media platform metrics, Google Analytics etc.)
• First-rate communication and teamwork skills
• Ability to be creative while working within the framework of our brand guidelines
• Willingness to learn new skills and take on constructive, supportive feedback from the rest of the content team
• Ability to work to deadlines and priorities your work effectively. This role requires you to be proactive and work equally well independently or as part of a project team
• Minimum of 4 years of experience writing health or medical content, ideally more

Responsibilities

• Work with key stakeholders from across the business to develop positioning and messaging for our consumer-business content
• Work with the Head of Brand and Content to develop a content strategy for our consumer business lines targeting key user groups
• Work with our Clinical Services team to ensure the validity of any health-related content you produce
• Execute the strategy you’ve developed, creating content for consumers that can also be repurposed for employees enrolled on our business plans
• Ensure we are content-rich in key channels, including website and social media, to help drive organic interest in our consumer health plans
• Develop content that educates plan members on what their coverage entails and how to get the most value from their plans
• Work with our team of designers as well as our wider content and social media to really make your work shine
• Place a key emphasis on distribution tactics to ensure that the amazing content you’ve produced is seen by as many eyes as possible
• Provide content support for other consumer-facing marketing activities, including digital and offline ads, billboards, radio ads, video scripts, etc

Preferred Qualifications

• Basic knowledge of collaborative content and design platforms like Figma would be a plus
• Proficiency in English in addition to your pristine French

Benefits

• A fantastic working environment that’s fully remote
• Premium health insurance package
• Collaborative and inclusive work environment
• Professional development, mentoring and growth opportunities
• Unlimited Leave Days: Take the time you need to recharge and rejuvenate
• Learning & Development Benefit: We provide an allowance to support your ongoing professional growth and skill enhancement