Learning Technologies Group plc is hiring a
Content Writer in United Kingdom

Summary

LTG is seeking a UK-based Content Writer with 2-3 years' experience in B2B marketing content creation to craft and proofread quality content for their Learning Technologies Group brands. The writer will collaborate with Marketing and Product teams, research and write accurate content, edit and proofread, optimize for SEO, and establish relationships.

Requirements

• At least 2-3 years’ experience in crafting marketing content for a B2B audience, ideally with experience writing for a digital learning, HR or L&D audience
• Versatile writer who is comfortable with distilling complex information into easy-to-understand, engaging marketing content but, equally, able to research and write highly accurate marketing content
• Excellent command of the English language (written and spoken), with a keen eye for spelling and grammar
• Proven track record of editing and proofreading written content
• Fantastic interviewer who understands how to tease a story out of subject matter experts in the time they have available and move a piece through approvals
• Resourceful researcher who can sift through source materials efficiently – avoiding analysis paralysis!
• Highly collaborative and enjoy working with people who are experts in their field
• Great communicator and superior writer, making you a natural bridge between the brand and channel experts to get meaningful results, every time
• Adept at executing content strategy and interpreting tone of voice guidelines to create clear, compelling copy that connects with its target audience
• Creative and can generate innovative ideas
• Able to pivot as needed to get the best value from your time and seize opportunities when they arise

Responsibilities

• Creating high-quality marketing content in support of Bridge , Gomo and other LTG brands (as assigned)
• Researching, writing, editing and uploading copy for websites, blogs, ebooks, case studies, landing pages, infographics, emails, social media and press releases, as well as sales enablement materials, as assigned
• Proofreading/editing content from fellow US and UK marketers, with a keen eye for spelling, grammar, punctuation, and consistency
• Collaborating with brand marketers and subject matter experts to support communication of value propositions and campaign messaging
• Ensuring content is optimized for SEO, in collaboration with the LTG SEO Specialist and Content Marketing Manager
• Creating content that has a purpose and will generate leads, in consultation with Brand Managers, SEO team, and Content Marketing Manager