SmartAsset is hiring a
Conversion Rate Optimization Analyst

Summary

The job is for a Conversion Rate Optimization (CRO) Analyst at SmartAsset. The role involves designing and implementing A/B tests using Optimizely, working with paid marketing teams to improve conversion rates, optimizing landing pages and advertorials, managing a testing backlog, and enhancing the performance of blog pages.

Requirements

• Proficient in HTML, CSS, and a basic understanding of JavaScript
• Experienced with A/B testing platforms, preferably Optimizely
• Strong analytical skills and a data-driven approach to decision making
• Excellent communication and project management skills
• Full knowledge of growth marketing levers (key metrics, how they affect each other)
• Prior experience in CRO, digital marketing, or a related field
• Strong understanding of pixels, UTM parameters, and online ad tracking
• Bachelor's degree in marketing, economics, or a related field

Responsibilities

• Design and implement A/B tests using Optimizely
• Work with paid marketing teams to identify and prioritize opportunities to improve conversion rates of landing pages
• Optimize landing pages and advertorials, experimenting with CTAs, hero images, and various site features to maximize conversion rates
• Specifically tailor optimization strategies for B2B landing pages to meet the unique needs of our business
• Own the development and management of a robust testing backlog, prioritizing CRO tests for both B2C and B2B landing pages
• Continuously enhance the performance of our blog pages, ensuring alignment with our overall CRO strategies

Preferred Qualifications

• UI/UX design experience, preferably with Figma
• SQL proficiency
• Experience with Unbounce
• Experience with GA4, Mixpanel, Tableau, or other data visualization platforms

Benefits

• All roles at SmartAsset are currently and are intended to remain remote - flexibility to work from anywhere in the contiguous US
• Medical, Dental, Vision - multiple packages available based on your individualized needs
• Life/AD&D Insurance - basic coverage at 100% company paid, additional supplemental available
• Supplemental Short-term and Long-term Disability
• FSA: Medical and Dependant Care
• 401K
• Equity packages for each role
• Time Off: Vacation, Sick and Parental Leave
• EAP (Employee Assistance Program)
• Financial Literacy Mentoring Program
• Pet Insurance
• Home Office Stipend