StackAdapt is hiring a
Marketing Data Analyst

Summary

StackAdapt is seeking an experienced Marketing Data Analyst to join their expanding Marketing team. The role involves managing end-to-end reporting and analytics of the marketing team’s processes, providing insights and recommendations on major decisions within Marketing, and collaborating with other teams to improve data pipeline and standardize automation across different tools.

Requirements

• 5-7 years experience in marketing analytics or marketing reporting roles with specific success stories to share
• Hands-on experience managing marketing reporting and analytics within Salesforce Sales Cloud
• Experience managing and analyzing advanced reporting for digital marketing campaigns across different media channels
• Proficiency in writing SQL queries to generate reports and drive insights from BI tools
• Experience developing SQL queries to automate workflows and reporting within Salesforce Marketing Cloud

Responsibilities

• Develop and implement world-class marketing reporting and analytics systems to give real time visibility into campaign performance, ROI, and measurement across all channels
• Oversee the day-to-day reporting and analytical processes within the marketing department, spearheading the use of new BI tools and analyzing raw data to give trends and insights to CMO and marketing leadership
• Design, update, and maintain department-wide dashboards to enable real-time access to marketing insights
• Measure the effectiveness of marketing campaigns and automation programs, providing data-driven recommendations for funnel optimization and improvement
• Provide ad hoc reporting and analysis to support the marketing team, ensuring clear communication of underlying data insights
• Collaborate to enhance StackAdapt’s marketing attribution system, ensuring alignment and data consistency across Revenue Operations, Finance, Marketing, and Business Operations teams
• Champion marketing data quality and governance by maintaining marketing database hygiene, data cleanliness in various systems, researching causes of data issues to correct MOps processes, and compliance with regulations
• Work with our martech stack to create automated processes and collaborate with other members of the MOps team in Salesforce Marketing Cloud to improve the data pipeline and standardize automation across different tools
• Manage data processing projects for different members of the marketing team
• Provide strategic guidance on optimizing the marketing technology budget and integrating systems to drive improved performance and higher conversion rates

Preferred Qualifications

• Experience with Salesforce Marketing Cloud’s AMPscript and SSJS is a bonus
• Experience with campaign management and reporting tools such as Google Analytics 4, Looker Studio, Salesforce Reporting, and ThoughtSpot preferred
• Operational experience designing and monitoring marketing campaigns with appropriate configuration and integrations
• Experience managing datasets to ensure optimal readiness for marketing use, analysis, and segmentation

Benefits

• Highly competitive salary + commission structure
• RRSP matching
• 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off
• Access to a comprehensive mental health care platform
• Health benefits from day one of employment
• Work from home reimbursements
• Optional global WeWork membership for those who want a change from their home office
• Robust training and onboarding program
• Coverage and support of personal development initiatives (conferences, courses, etc)
• Access to StackAdapt programmatic courses and certifications to support continuous learning
• An awesome parental leave policy
• A friendly, welcoming, and supportive culture
• Our social and team events!