Remote Conversion Tracking Implementation Specialist

Summary

Join Regex SEO as a Conversion Tracking Implementation Specialist and launch your career among the stars! As our specialist, you'll implement solutions to track web events and conversions, ensuring flawless conversion tracking and accurate data flow across all marketing channels. With a focus on innovation, solving complex problems, and elevating the standard for tracking performance, you'll excel at what you do and love doing it.

Requirements

• 2+ years of experience as a DIGITAL MARKETING TRACKING SPECIALIST
• 2+ years of experience as a DEVELOPER
• Must speak ENGLISH
• Extensive hands-on experience with conversions tracking. - web events, web hooks, and API in Google Analytics. Hands-on experience with events & conversions tracking using Google Tag Manager
• Hands-on experience with call tracking software. (e.g.: Twilio, CallRail, or alike)
• API integration. knowledge: Google Ads, Google Analytics, and Google Measurement API
• JavaScript + jQuery. : Experience with form validation, form submission, UTM tracking, traffic source identification, working with cookies, and integrating with Google Analytics Events API
• Knowledge of front end and backend development. for effective communication with developers
• Understanding of SEO impacts. on load speed, URL structure, navigation, indexing, robots.txt, sitemaps, and structured data
• Strong time management skills. with the ability to prioritize tasks and meet deadlines in a remote setting

Responsibilities

• Set up, maintain, monitor, and troubleshoot online and offline conversion tracking for campaigns across all digital marketing channels for data capture and reporting
• Ensure seamless conversion tracking integrations among websites, Google Analytics, PPC & email marketing platforms, and CRM systems through API connections
• Write (and/or coordinate writing of) custom scripts using PHP and JavaScript to ensure the integration of tracking data from various sources
• Manage custom dynamic number insertion & substitution and other data collection mechanisms
• Implement Google Tag Manager custom tags
• Implement tracking across devices to capture user interactions when they move between desktop, mobile, and other devices, ensuring comprehensive conversion attribution
• Integrate (and/or coordinate integration of) custom API solutions for data collection
• Manage data transmission via webhooks or direct API calls
• Provide support for tracking-related issues across SEO, PPC, and email marketing
• Monitor the accuracy and performance of all tracking systems
• Troubleshoot and resolve discrepancies in tracking data between platforms
• Identify, diagnose and resolve coding issues or bugs in tracking implementations to ensure accurate system functionality across all platforms
• Continuously improve the accuracy of tracking systems
• Keep up with new developments in tracking technology and apply best practices to ensure accurate data collection
• Optimize tracking setups for enhanced data capture and reporting

Benefits

• Radical Accountability & Giving Back Time: You have full control over your schedule. We believe in radical accountability—how and when you work is entirely up to you, as long as project deadlines are met and the work is delivered at a high standard
• Professional Development: We want you to continue honing your craft. We offer opportunities to access resources like courses, tools, and conferences to help you stay on the cutting edge in your field
• Parental Support: Should life events, like the arrival of a new child, arise, you’ll have the flexibility to take up to 3 months off without affecting your contract
• Complete Flexibility: You set your own hours and manage your workflow independently. As long as the work is delivered on time and meets the agreed-upon standard, how you achieve it is entirely up to you
• Work Remotely: Work from anywhere that inspires you. To help you stay productive, we can contribute to coworking memberships or home office expenses, such as internet costs, allowing you to create the workspace that works best for you
• Profit Shares: At the beginning of each year, we distribute profits based on the success of the previous fiscal year. This is our way of recognizing the hard work and contributions made by everyone toward our collective achievements