Copywriter and Content Specialist

Summary

Join Ting Internet, a leading fiber internet provider, as a creative copywriter for a 12-month maternity leave contract (with possible extension). You will develop breakthrough ad copy across various formats (out-of-home, digital, print, etc.), collaborating with designers and marketers. Leverage AI tools to test, evolve, and scale creative approaches. The ideal candidate possesses strong copywriting skills, experience with AI tools, and a strategic mindset. You'll thrive in a fast-paced, collaborative environment, iterating quickly and optimizing messaging based on performance data. This role requires 3+ years of experience in advertising or creative copywriting and a strong portfolio.

Requirements

• Concept first creative thinking with a strong grasp of campaign strategy and storytelling
• Fluency in AI tools and workflows for idea generation, drafting, and scaling creative output
• Strong copywriting skills across digital, print, OOH, and emerging ad formats
• Understanding of ad performance metrics and how to optimize messaging for engagement and conversion
• Ability to work at speed and iterate quickly in non linear, collaborative environments
• High creative standards with a proven ability to craft bold, memorable messaging
• Self directed research skills; can dig into customer insights, product features, and competitive context independently
• Excellent attention to detail; grammar, tone, and clarity are always on point
• Comfort with ambiguity and evolving direction; able to move forward without waiting for a perfect brief
• Ability to systematize voice and tone across platforms, teams, and tools
• Strong collaboration and communication skills; comfortable co creating in real time
• Tech savvy mindset with a natural curiosity for learning new platforms, tools, and creative technologies
• 3+ years in advertising or creative copywriting roles
• Strong portfolio of digital, print, and campaign-based work
• Comfort collaborating and co-creating in fast-paced environments
• Ability to adapt voice and tone depending on audience and context
• Exceptional grammar, spelling, and attention to detail
• Experience testing, optimizing, and iterating creative (e.g., A/B testing)

Responsibilities

• Develop breakthrough ad copy across key formats
• Out-of-home (billboards, posters, transit ads)
• Digital display and paid social
• Print campaigns and direct mail
• Microsites and landing pages
• Create supporting copy for
• Social, blog, and email content tied to campaigns
• Customer storytelling and lifecycle messaging
• Collaborate closely with designers, campaign leads, and product marketers to align tone and messaging across all deliverables
• Leverage AI tools to
• Rapidly test and evolve creative approaches
• Scale messaging across formats
• Build systems to standardize and elevate creative output
• Operate in real time: co-create, workshop, and refine without waiting for perfect inputs
• Use performance data to optimize and sharpen messaging

Preferred Qualifications

Familiarity with AI platforms for ideation, drafting, or optimization is a major plus

Benefits

• The base salary range for this position is $58,225 - $68,500 USD for US residents OR $58,820 - $69,200 CAD for Canadian residents. Other countries will differ. Range may vary on a number of factors including, but not limited to: location, experience and qualifications
• Tucows believes in a total rewards offering that includes fair compensation and generous benefits