Copywriter

Summary

Join Product School's Marketing team as an Enterprise Copywriter and take ownership of developing high-value content for our enterprise audience. You will craft compelling white papers, research reports, case studies, and more, positioning Product School as a thought leader. This role requires strong B2B content marketing skills and experience tailoring content to enterprise buyers. You will collaborate with internal teams, drive lead generation, and optimize content for engagement and conversion. The ideal candidate has 5+ years of experience in enterprise/B2B content marketing and a strong understanding of enterprise buying cycles. This remote-first position offers various benefits, including medical, dental, and vision coverage, company team offsites, free Product School course offerings, and parental leave.

Requirements

• Have 5+ years of experience in enterprise/B2B content marketing, focusing on white papers, research reports, and case studies
• Have a strong understanding of enterprise buying cycles and how content influences decision-makers
• Be a strategic storyteller who can translate complex industry insights into compelling, well-structured narratives
• Have experience working on cross-functional marketing initiatives and collaborating with sales teams
• Be a self-starter who can propose solutions, not just identify problems
• English is your first language, and you have produced SEO optimized content in English for the past 5 years, with excellent grammar, research, and attention to detail

Responsibilities

• Develop in-depth, research-driven white papers, thought leadership pieces, and industry reports tailored for enterprise buyers
• Write compelling case studies highlighting the impact of Product School’s programs on enterprise clients
• Ensure all content is engaging, authoritative, and aligned with Product School’s brand voice and messaging strategy
• Collaborate with internal teams to extract insights from industry data, surveys, and customer success stories to inform content
• Develop content assets that drive lead generation and nurture enterprise prospects through the sales funnel
• Partner with sales and marketing teams to ensure content aligns with enterprise outreach strategies
• Work with digital marketing teams to optimize enterprise content for engagement and lead conversion
• Partner with marketing teammates to distribute enterprise content across web, email, social media, and sales enablement channels
• Optimize white papers, blogs, and reports for search visibility and industry credibility
• Track key engagement metrics to evaluate content effectiveness and recommend improvements

Preferred Qualifications

• Have experience in the Product Management or EdTech space
• Have strong familiarity with SEO tools, lead nurturing strategies, and enterprise demand generation
• Have the ability to interpret content analytics to drive strategic decisions

Benefits

• Remote First - our team works remotely across multiple countries and time zones
• Medical, Dental, and Vision Coverage in the US - support for additional coverage is available in Spain
• Company Team Offsites and Coworking - we believe that remote-first doesn’t mean remote-only
• Free Product School Course Offerings - we offer a range of courses and certifications worth $15,000 that we readily encourage our employees to explore
• Monthly Internet Reimbursement - we support our team, wherever they’re working from
• Parental leave