Content Marketing Copywriter

Summary

Join Tebra as a Content Marketing Copywriter and craft compelling content that drives conversions for our healthcare software solutions. This mid-level role involves creating website copy, landing pages, and marketing materials, translating complex product features into benefits-driven messaging. You will collaborate with product and customer marketing teams, contributing to the overall content strategy and shaping Tebra's brand voice. Responsibilities include content creation, conversion rate optimization, AI prompt engineering, product messaging, editing, and collaboration with the marketing team. The ideal candidate possesses a Bachelor's degree, 5+ years of experience in copywriting or content marketing, and exceptional writing and editing skills. Tebra offers a competitive salary and benefits package, including healthcare benefits, work-from-home support, wellness resources, and more.

Requirements

• Possess a Bachelor’s degree in English, Journalism, Marketing, Communications, or a related field
• Have proven experience (5+ years) in copywriting or content marketing, preferably in B2B SaaS or healthcare technology
• Demonstrate a strong ability to translate technical product features into customer-focused benefits
• Possess exceptional writing, editing, and proofreading skills with keen attention to detail
• Have experience with CRO principles and creating conversion-focused content
• Possess a collaborative mindset with the ability to manage feedback constructively and iterate quickly

Responsibilities

• Write engaging website copy, landing pages, one-sheets, lead magnets, and conversion-optimized materials that reflect Tebra’s product value and benefits
• Develop and refine CRO copy for our resource hub (The Intake) to boost engagement and conversions
• Leverage AI tools and platforms to enhance content creation. Experiment with prompt engineering to generate better results, refine messaging, and uncover innovative ideas
• Maintain a messaging spreadsheet that captures and evolves Tebra’s key product features and benefits
• Review and polish social media content, case studies, and other collateral to ensure clarity and consistency and maintain brand consistency
• Partner with the marketing team to align messaging and participate in brainstorming sessions, creative ideation, and feedback cycles
• Stay informed about industry trends, healthcare topics, and competitor strategies to ensure content remains relevant and impactful

Preferred Qualifications

Have familiarity with EHR systems, healthcare software, or the healthcare industry

Benefits

• Healthcare benefits
• Work from home basics discount through Dell
• Resources to help you keep your mind and body healthy
• Obe Fitness or Gympass for a great workout
• LifeWorks Employee Assistance Program to find mental health resources, along with other resources for everyday occurrences