Creative Director

Summary

Join Caraway, a fast-growing home goods brand, as their Creative Director. You will play a pivotal role in shaping the brand's creative vision across all channels. Responsibilities include developing and executing creative strategies, overseeing content development, conceptualizing marketing campaigns, and managing a team of creative professionals. The ideal candidate possesses extensive experience in creative direction, team management, and a deep understanding of consumer behavior. This role requires strong leadership, communication, and organizational skills. Caraway offers a fully remote work environment with a comprehensive benefits package.

Requirements

• 10+ years of creative/art direction, design, content production, or related creative experience
• 5+ years of experience managing marketing teams
• Experience within the consumer goods industry or a consumer-facing brand required
• Strong leadership skills; ability to inspire and motivate cross-functional teams
• Strong emotional intelligence and ability to lead through influence across diverse teams
• Passion for brand storytelling and creativity with creative that resonates with target audiences
• Strong organizational skills, keen eye for detail, and ability to manage multiple projects at once
• Deep understanding of consumer behavior and market trends in home, lifestyle, and non-toxic products
• Resourceful, proactive, and able to thrive in a fast-paced, dynamic environment
• Interest in home goods, design, and sustainability, aligning with Caraway’s brand mission
• Expert in the Adobe Suite (Photoshop, AfterEffects, InDesign, Illustrator, Premiere) & like minded design programs (Figma, Miro). Comfortable developing and presenting to large groups, including executive management, either in person or over Google Meet
• Excellent written and verbal communication skills to effectively build consensus across teams

Responsibilities

• Develop & Execute Creative Strategies : Develop, implement, and maintain a cohesive creative vision and strategy that reflects Caraway’s brand identity and resonates with core target audiences. Conduct research and map out forward-looking strategies that ensure the appropriate tools, resources, talent, and programs are in place to scale with the needs of the business
• Creative Content Development: Provide clear and constructive feedback to Creative team members to guide the development and refinement of visual and verbal content, ensuring it meets quality standards and aligns with project objectives & brand guidelines. Possesses high-level responsibility of medium to large-scale productions (i.e., photo/videos shoots)
• Campaign Conceptualization: In collaboration with Marketing, Growth, Product, & Retail teams, develop and execute impactful seasonal brand marketing campaigns and product launches across all core marketing channels. Ensure creative consistency and cohesive storytelling for all major brand touchpoints (creative content production, print, digital, and experiential)
• Design Systems & Guidelines: Deep understanding and appreciation for design system-based thinking that can help build documentation & guidelines for Growth & Marketing teams to autonomously develop on-brand creative
• Creative Operations: With the support of a Creative Operations Manager, oversee the planning, execution, and delivery of creative projects, ensuring they are completed on time, within budget, and to the highest standards of quality
• Team Leadership & Development: Lead and coach a team of designers & creative professionals, fostering a collaborative and inclusive work environment that encourages creativity, innovation and professional growth

Preferred Qualifications

Bachelor’s Degree in Design, Communications, or related field highly desired

Benefits

• Equity: We believe in our product and that the sky's the limit for where our business is going. You are an asset to Caraway’s success and we think you should be rewarded for it
• 401k: A 3% company match to help you plan for for your future
• Benefits: Comprehensive medical, dental + vision coverage options with generous employer contributions + access to FSA/HSA/Dependent Care FSA’s
• Parental Leave: Up to 12 weeks of fully paid parental leave, depending on tenure, and access to additional fertility care services via KindBody
• A Setup that works for you:: From MacBook to PC, we’ve got you covered. Let us know what you prefer and we’ll get your at-home set up stocked!
• Elevate your Workspace: Annual reimbursements for you to elevate your workspace, from standing desks to desktop succulents, you got it!
• Fully Remote: Need to pick up the kids? No problem. Have a doctor’s appointment? Enjoy! Flexibility when you need it most
• Coworking Reimbursement: Need a break from the home setting? Monthly reimbursements for you to get out of the house and work from anywhere. From day passes, to monthly memberships, the world is your oyster, we mean office
• Events + Swag: Connection is top of mind (Yes, even in our completely remote environment). We have monthly virtual events, company wide offsites, and many opportunities for new Caraway swag!
• Leveling Up with Caraway: In addition to exciting opportunities and exposure in your day-to-day work, we offer annual reimbursements to all full-time employees to support their professional development aspirations!
• #AwayFromCaraway: We believe healthy, happy humans do better work. We offer unlimited PTO in addition to our 11+ paid annual holidays and quarterly wellness days
• Wellness Reimbursement: Monthly reimbursements for you to stay well. From meal services to gym memberships to monthly massages, we want our team to have the flexibility to choose what wellness means for them
• Employee Discount: We provide an employee discount on all Caraway Home products so you can continue to level up your kitchen and home life, too!
• Home Upgrade(s): Complimentary product as a new hire + continuous to expand your Caraway Home collection