Creative Director

Summary

Join Upwork as the Creative Director and lead a team of creatives in defining the brand voice and character through innovative campaigns. You will oversee end-to-end creative execution across various mediums, lead brand photography initiatives, and collaborate with cross-functional teams. This role requires strategic alignment across creative disciplines, ensuring impactful brand storytelling and operational excellence. You will guide your team while remaining hands-on, setting a high standard for the team and the brand. The position offers a competitive salary, bonus plan, equity incentive program, and a remote-first work environment.

Requirements

• 10+ years of experience at an agency/in-house creative department of a brand
• Proven ability to manage and inspire interdisciplinary teams, driving alignment across art, copy, and integrated creative disciplines
• Experience creating concepts, storytelling, branding, and high-level execution
• Experience in a multitude of creative disciplines, including film, print, packaging, product, mobile, activations, and OOH
• Experience with emerging technologies, Ai related products
• Experience launching tech products, and collaborating closely with product and product marketing teams to create market-defining campaigns
• A link to an online portfolio showcasing your work
• Experience with distributed teams
• Self-driven, independent, organized, detail-oriented, excellent multitasking, and the ability to write and concept the work in addition to managing a team
• Experience working collaboratively with cross-functional teams

Responsibilities

• Lead and oversee end-to-end creative execution across high priority campaigns and high impact projects like product launches and company wide initiatives, evergreen campaigns, growth campaigns, as well as brand and cultural moments across a variety of mediums including but not limited to film, OOH, social, websites, events, product, packaging, branded entertainment, and frequent brand photoshoot, ensuring seamless integration across visual and verbal storytelling
• Lead brand photography initiatives, ensuring alignment with Upwork’s strategic goals and brand identity
• Collaborate with cross-functional teams to oversee the strategic management of growth advertising partnerships
• Partner closely with product marketing and core product teams to bring to life meaningful storytelling around Upwork’s latest product launches
• Help oversee the implementation of the new brand design system and tone of voice work ensuring creative consistency while bringing campaigns to life in new and exciting ways
• Champion creativity across all mediums, integrating conceptual ideation, visual language and approach, copywriting, and tone of voice, to ensure brand consistency and innovation
• Oversee and consult on agency relationships helping to steward the brand and achieve creative excellence
• Help lead in-house in creative strategy, execution, and production across projects and campaigns
• Create a high bar of creative excellence and brand consistency across all brand products, platforms, and campaigns
• Ability to closely collaborate with XFN teams including marketing, product, comms, and various other stakeholders across the business
• Ability to lead and grow a team of conceptual creatives, as well as lead and collaborate with executional/studio support designers and writers
• Ability to partner closely with the rest of the creative leadership team in achieving creative, operational, and design excellence
• Uphold team cultural values and foster an inclusive environment that allows your team to create great work

Benefits

• Remote-first organization
• Development opportunities
• Mentorship
• Employee resource groups
• Amazing benefits
• Annual Base Compensation $158,250 — $230,000 USD
• Annual bonus plan or sales incentive plan
• Long term equity incentive program