Creative Marketing Manager

Summary

Join HomeBuddy, a fast-growing home improvement platform, and become our Creative Marketing Manager! In this full-time, remote-flexible role, you will own the creative strategy, developing engaging ad concepts that align with our brand and drive measurable results. You will manage our creative asset library, implement tracking systems, run A/B tests, and collaborate with creators and partners to produce high-performing assets. You'll also lead photo and video shoots and conduct competitive research. HomeBuddy offers a positive work environment, flexible schedule, paid time off, work equipment allowance, industry-leading compensation, rewards for team success, wellness program, and paid training opportunities.

Requirements

• At least 3 years of experience in creative marketing, advertising, or a related field
• Strong portfolio showcasing video/image ads and executed campaigns that drove measurable results
• Proficiency in video and image editing tools (e.g., Adobe Creative Suite, CapCut, Canva)
• Experience in organizing and maintaining digital asset libraries
• Familiarity with analytics platforms
• Experience using AI-powered tools for content creation, ideation, or editing
• Fluent English for effective communication with partners and stakeholders

Responsibilities

• Owning the creative strategy: Develop and conceptualize engaging concepts and ideas for advertisements that resonate with our target audience, align with our brand, and drive measurable results
• Creative library management: Build and maintain our creative asset library, ensuring media buyers and team members have easy access to an organized and up-to-date ad content
• Creative tracking: Establish tracking systems to monitor creative performance, including engagement and conversion rates across key platforms
• Split testing: Run ongoing A/B tests to identify winning creative angles, formats, and combinations
• Sourcing creators and partners: Identify, evaluate, and collaborate with content creators, influencers, and partners to license or produce high-performing creative assets
• Photoshoot & video production: Lead the planning and execution of photo and video shoots, from concept to delivery
• Editing visual content: Edit and polish video and image assets, ensuring platform compatibility
• Competitive research: Regularly research competitor ad libraries, top-performing websites, and platforms to identify trends and creative strategies

Preferred Qualifications

• Previous work in the home improvement or any lead gen industries in the US
• Experience working with media buying teams

Benefits

• Enjoy the freedom to work from anywhere without being tied to one place - while ensuring you are available to our team during the agreed working hours
• Achieve a harmonious work-life balance with a flexible schedule tailored to your local needs, along with paid vacation, sick leave, and local holidays
• Empower yourself with work equipment of your choice partially paid for by HomeBuddy and up-to-date apps and tools to maximize your productivity
• Feel valued and appreciated with an industry-leading compensation package
• Get recognized and rewarded for both outstanding individual efforts leading to extraordinary results and our team success
• Enhance your well-being with our allowance program covering fitness activities and mental health programs
• Learn and expand your knowledge by both working on complex tasks and using paid training opportunities, including courses, events, and conferences