Senior Creative Content Marketing Manager

Summary

Join Leonardo.Ai, a Canva subsidiary, as their Content Lead to build and execute a scalable content program for their AI-powered platform. You will develop and own the content strategy, aligning with audience needs and market trends. Responsibilities include creating high-quality content (articles, guides, videos, etc.), managing a team of freelance content producers, and collaborating with marketing and product teams. The ideal candidate possesses commercial content marketing experience, excellent communication skills, and proven ability to build content programs from the ground up. Leonardo.Ai offers a flexible work environment, including remote and hybrid options, along with various benefits such as parental leave, wellness budget, and professional development opportunities.

Requirements

• Commercial experience in content marketing, driving business impact with a mix of strategic and hands-on roles
• Excellent communication and storytelling skills, an editorial background is a bonus but not essential
• Proven experience in building a content program from the ground up
• Ability to analyse data, generate insights, and report on content effectiveness
• Strong project management skills and ability to multitask in a fast-paced environment

Responsibilities

• Develop and own the content strategy, aligning with audience needs, market trends, and storytelling best practices to establish our brand as an industry leader
• Build and execute a scalable content program, ensuring high production quality while maintaining efficiency and agility
• Create, edit, and oversee high-quality content, including articles, guides, reports, newsletters, video scripts, and more, to support rapid content production
• Recruit, manage, and mentor a team of freelance content producers, writers, editors, and designers to enable efficient content creation and distribution
• Deeply understand the generative AI space and the evolving needs of creative users, mapping content to different stages of their journey to maximise impact
• Collaborate closely with marketing, creative, and product teams to identify content gaps, develop campaigns, and drive engagement across all channels
• Monitor performance data to refine and scale high-performing content, continuously optimising for reach, engagement, and conversion
• Stay ahead of industry trends and audience behaviour, leveraging insights to evolve the content strategy and ensure our brand remains top-of-mind

Benefits

• Competitive salary and equity
• Remote and hybrid work options
• 6 weeks working abroad
• 18 weeks of gender-neutral paid parental leave
• Wellness budget
• Health Insurance
• Home office budget
• Training and conference expenses
• Fun and engaging company events, both virtual and in-person