Influential is hiring a
Creative Strategist in United States

Summary

Influential, the largest influencer marketing company by revenue, is seeking an experienced Creative Strategist to lead creative ideation and oversee production of dynamic campaigns for Fortune 500 brands in the beauty industry. The ideal candidate will have at least 3-5 years of experience in creative strategy or related fields, strong communication skills, writing abilities, design sense, and proficiency in Google Slides and PowerPoint.

Requirements

• At least 3-5 years experience in creative strategy, marketing/advertising, or creator marketing
• Comfortable navigating the nuances of developing creative ideation and strategy for X
• Strong communication skills
• Strong writing skills
• Eye for design/aesthetics
• Bias for action and don’t wait to improve our team’s output
• Comfortable creating organization and processes where none may already exist
• Bachelor’s Degree or equivalent experience

Responsibilities

• Develop creative concepts that differentiate the brand and resonate with the target audience
• Generate innovative and strategic ideas for beauty campaigns that align with client objectives
• Determine the optimal media mix and social platform allocation for maximum impact
• Provide clear guidance to creative and creator teams, including Copywriters and Creator Management, to ensure that the creative execution aligns with the campaign’s strategic vision
• Craft persuasive and compelling brand stories that connect with consumers on an emotional level
• Develop key messaging and positioning that effectively communicates the brand’s value proposition
• Utilize consumer insights and market data to inform creative decisions and refine campaign strategies
• Create and deliver persuasive presentations to beauty brands that outline the strategic rationale behind campaign concepts and ideas
• Collaborate closely with internal teams including Client Solutions, Creator Management, and Strategy and Analytics to ensure creative is seamlessly translated into campaign execution
• Stay current on industry trends, emerging technologies, and best practices in advertising and creative strategy

Preferred Qualifications

Startup experience is strongly preferred

Benefits

• Remote company - work from home!
• Competitive compensation
• Unlimited PTO with inclusive holiday benefits
• 100% company paid medical, dental & vision insurance for employees
• Equity options for all employees
• Fully vested 401(k) matching
• Stipends for phone & wifi, health & wellness, and more!
• An awesome collaborative work culture, a diverse team, and more