Creative Strategist

Summary

Join Moniepoint Inc., Africa's leading financial ecosystem, as a Creative Strategist and contribute to the company's mission of providing seamless financial services to millions of businesses and individuals. In this role, you will be responsible for developing and executing creative strategies that align with business objectives and brand strategy, ensuring that every brand message is relevant, impactful, and results-driven. You will work closely with the Creative Director, Copy Writers, and Senior Art Director to craft ideas that drive engagement, brand loyalty, and conversion across multiple touchpoints. This position offers a dynamic and collaborative work environment where you can leverage your creative expertise to make a significant impact on the company's growth and success.

Requirements

• 5+ years of experience in creative strategy, brand strategy, or brand management (agency or in-house)
• Strong portfolio of successful campaigns and strategic storytelling work
• Understanding of consumer research, audience segmentation, and trend forecasting
• Experience writing creative ideation, campaign strategies, and brand messaging frameworks
• Deep understanding of digital, social, experiential, and emerging media platforms
• Familiarity with performance marketing metrics and creative testing methodologies
• Strong storytelling and presentation skills—ability to sell ideas persuasively
• Proficiency in tools like social listening platforms, and content performance trackers

Responsibilities

• Define and execute a bold, creative vision that aligns with business objectives and brand strategy
• Develop big ideas, storytelling frameworks, and engaging narratives that elevate our brand’s presence across digital, print, video, and experiential platforms
• Champion design thinking and innovative creative strategies that push the boundaries of traditional marketing and branding
• Analyze audience behavior, customer journeys, and cultural trends to inform creative decisions
• Use analytics tools to measure brand sentiment, engagement, and content performance
• Stay ahead of cultural, social, and industry trends to ensure campaigns resonate with target audiences
• Lead brainstorming sessions and creative workshops to generate fresh ideas
• Develop campaign messaging and storytelling frameworks
• Work closely with copywriters and designers to ensure creative stays on strategy
• Provide creative direction for content, visuals, and messaging across multiple platforms
• Develop creative approaches for digital, social, experiential and influencer marketing
• Guide content development for branded storytelling, video, social, and experiential activations
• Ensure that campaigns are optimized for engagement, retention, and conversion
• Partner with analytics teams to measure and refine creative effectiveness
• Iterate and optimize campaigns based on real-time performance data

Preferred Qualifications

• Creative & Strategic Thinker – Can blend data, insights, and storytelling into impactful campaigns
• Strong Communicator & Persuader – Can articulate ideas with clarity and impact
• Collaborative & Agile – Works well with teams and adapts to change
• Problem-Solver – Excels at turning business challenges into creative opportunities

Benefits

• We put our people first and prioritize the well-being of every team member
• We’ve built a company where all opinions carry weight and where all voices are heard
• We value and respect each other and always look out for one another
• We have a learning and development-focused environment with an emphasis on knowledge sharing, training, and regular internal technical talks
• You’ll receive an attractive salary, pension, health insurance, annual bonus, plus other benefits