Creative Strategist

Summary

Join Socium Media, a performance marketing agency recognized as one of Adweek’s Fastest Growing Agencies in the U.S., as a Creative Strategist. You will lead the creative vision for high-spend paid social campaigns, ensuring creative assets are optimized for performance and strategically developed to maximize results. You will drive the development of net-new content through production initiatives like photo and video shoots, influencer collaborations, and in-house creative solutions. Your expertise in performance creative will shape how Socium engages with clients, ensuring seamless integration with paid social strategies while continuously refining best practices.

Requirements

• Excellent communication and presentation skills, with the ability to clearly articulate creative insights and recommendations to clients and internal teams
• 5+ years of experience in a creative strategy, performance creative, or related role within a digital marketing agency
• Expertise in paid social creative strategy, with a deep understanding of platform-specific best practices and how creative drives performance
• Experience in content production, influencer outreach, including briefing and managing shoots, directing creators, and working with production partners
• Strong analytical mindset with experience in A/B testing and optimizing creative assets based on performance data

Responsibilities

• Develop and execute performance-driven creative strategies tailored for large-scale paid social campaigns across Meta, TikTok, YouTube, LinkedIn, and emerging platforms
• Define frameworks for creative testing, analyzing performance data to iterate and refine assets that drive stronger engagement and conversions
• Ensure creative best practices are consistently applied, staying ahead of platform-specific trends and evolving consumer behaviors
• Spearhead how creative engagements are structured with clients, ensuring a seamless, high-impact experience that enhances campaign performance
• Identify opportunities to create net-new content beyond repurposing client-provided assets, including leading creative ideation for video and photo shoots
• Partner with the Creative Production Lead to develop scalable content production strategies, ensuring clients have a pipeline of fresh, high-performing assets
• Guide clients on best practices for developing paid social creative, ensuring assets align with their brand while being optimized for performance
• Build and maintain a system for analyzing and optimizing performance creative, leveraging data to inform creative decisions
• Monitor ad performance across assigned Performance Creative clients, ensuring alignment with digital marketing trends and creative best practices
• Explore and integrate advanced analytics tools to gain deeper insights into creative performance and audience engagement
• Develop and maintain strong client relationships, serving as a trusted advisor on creative strategy and performance
• Develop creative roadmaps for our clients which will systematically gather learnings on what type of content and messaging performs
• Lead and mentor Account Managers to communicate performance creative insights in client meetings effectively
• Work closely with Paid Social leadership to ensure creative strategy is fully integrated into broader media plan
• Collaborate cross-functionally with internal teams, ensuring a cohesive and strategic approach to performance creative

Benefits

• Unlimited PTO
• Company-paid healthcare coverage
• Empower 401(k) with up to 4% company match
• Company donation match of up to $400 a year for any employee donations made to a 501(c)(3) nonprofit organization
• And much more!