CRM Expert, Ecommerce

Summary

Join GTM Brands as a full-time CRM Expert to drive Ecommerce Email efforts by guiding audience's journey and buying experience through email campaigns and flows.

Requirements

• 3-6 Years Experience with CRM marketing channels, customer journey touchpoints and CLV contribution
• 1-3 Years Experience with Klaviyo (or similar) and SMS
• Experience with direct response Ecommerce marketing
• Proficient written and verbal English
• Results oriented
• High standard of achievement and integrity
• Experience in working in a remote setting
• Team player, able to take on feedback and implement it quickly to achieve greater results

Responsibilities

• Create, coordinate and send monthly campaign emails working with marketing manager, copywriter and designer
• Create, split test and optimize flows
• Segmentation on campaigns and flows
• Implement deliverability checks and best practices to land in the inbox
• Analyze top direct response brands for new ideas and improvements
• Design and manage CRM programs; and pursue your own ideas for expanding CRM marketing activities across our markets and channels
• Run and evaluate A/B-tests to constantly improve our marketing performance
• Be responsible for the strategic and analytical evaluation and optimization of our Customer Lifecycle Management

Benefits

• Full-time position with monthly salary paid once or twice a month
• Fully remote position. Work from where you can be in a state of flow and collaborate with your team on Slack, Skype and video calls
• Flexible working schedule