Prepared Hero is hiring a
CRM Expert

Summary

GTM Brands is seeking a full-time CRM Expert to drive Ecommerce Email efforts, maximize CLV through custom email campaigns, and work closely with the marketing team. The role requires 3-6 years of CRM marketing experience, proficiency in English, results orientation, high standards, teamwork skills, remote work experience, and a passion for direct response Ecommerce marketing.

Requirements

• 3-6 Years Experience with CRM marketing channels, customer journey touchpoints and CLV contribution
• 1-3 Years Experience with Klaviyo (or similar) and SMS
• Experience with direct response Ecommerce marketing
• Proficient written and verbal English
• Results oriented
• High standard of achievement and integrity
• Experience in working in a remote setting
• Team player, able to take on feedback and implement it quickly to achieve greater results

Responsibilities

• Create, coordinate and send monthly campaign emails working with marketing manager, copywriter and designer
• Create, split test and optimize flows
• Segmentation on campaigns and flows
• Implement deliverability checks and best practices to land in the inbox
• Analyze top direct response brands for new ideas and improvements
• Design and manage CRM programs; and pursue your own ideas for expanding CRM marketing activities across our markets and channels
• Run and evaluate A/B-tests to constantly improve our marketing performance
• Be responsible for the strategic and analytical evaluation and optimization of our Customer Lifecycle Management

Preferred Qualifications

Passionate about maximizing CLV through custom email campaigns and flows that understand our audience and their buying journey with our brand