MANO is hiring a
CRM Lead

Summary

The CRM Lead will manage the company's CRM function, set marketing strategies, and coordinate with Sales and Marketing directors to boost market presence and increase customer engagement. A solid background in customer acquisition or customer life cycle strategies, technical expertise with CRM and analytical systems, knowledge of online marketing methods, strong communication skills, and a customer-oriented attitude are required.

Requirements

• Proven work experience in a marketing related role
• Solid background in customer acquisition or customer life cycle strategies
• Technical expertise with CRM and analytical systems
• Knowledge of online marketing methods and best practices
• An ability to manage marketing projects end-to-end
• Strong communication skills along with a customer-oriented attitude
• Strong analytical skills
• BSc in Marketing or relevant field

Responsibilities

• Monitor relationships with existing customers through CRM systems
• Ensure the CRM system provides an effective sales funnel
• Develop and implement marketing techniques that will drive new customers
• Set specific life cycle marketing strategies to retain customers
• Plan, manage, and measure multi-channel marketing campaigns
• Suggest new methods to address customers’ needs
• Track marketing metrics and trends, like click through rate and conversion rates
• Assist with organizing promotional events to reach prospective customers
• Review and select CRM software that meets our company’s needs

Preferred Qualifications

Experience in e-commerce or mobile apps is a big plus