CRM Manager

Summary

Join The Mill Adventure Group, a scale-up building innovative products for the iGaming industry, as their new CRM Manager. You will lead lifecycle marketing efforts across both brands, taking ownership of all CRM initiatives from planning to execution and analysis. This hands-on role demands a focus on engagement, retention, and loyalty, working closely with other teams to develop data-informed strategies. Responsibilities include planning and optimizing multi-channel campaigns, developing CRM strategies focused on automation and personalization, analyzing campaign performance, and ensuring compliance. The ideal candidate possesses experience in online casino or iGaming CRM, strong analytical skills, and excellent attention to detail. The company offers a flexible working environment and various benefits.

Requirements

• Experience managing CRM in the online casino or iGaming industry
• A proven record of delivering automated and ad hoc campaigns with precision and consistency
• Strong analytical thinking and the ability to turn data into actionable strategies
• Excellent attention to detail — both in written content and operational execution
• Solid understanding of customer segmentation, lifecycle strategy, and retention KPIs
• Hands-on experience with CRM platforms and campaign management tools
• A collaborative mindset, able to work across multiple functions and remote teams
• A high standard for content quality and clarity — you care about what players see
• Excellent written and spoken English

Responsibilities

• Take end-to-end ownership of CRM strategy and campaign execution across both brands, ensuring consistent quality, timely delivery, and alignment with brand tone
• Plan, build, and optimize multi-channel campaigns (email, onsite, push) with strong attention to structure, clarity, and relevance
• Develop CRM strategies focused on automation, personalization, and operational efficiency
• Own and refine each brand’s tone of voice based on market-specific player preferences
• Analyze campaign performance, customer behavior, and KPIs to iterate and improve
• Ensure each campaign’s design, content, and terms are structured clearly and accurately
• Align closely with other teams to ensure cohesive messaging
• Coordinate loyalty and retention communications, ensuring brand-appropriate strategies
• Ensure compliance and regulatory standards are embedded in workflows and communications
• Collaborate with Responsible Gaming, Compliance, Customer Support, and other teams when relevant

Benefits

• A lean, focused company, offering a flexible working environment
• The opportunity to work with and learn form a highly skilled, talented team
• A great company culture, where accountability is innate, transparency is key and competency is virtue
• Being part of a small, tight knit, caring community
• Work equipment of your choice
• Private health insurance
• Learning budget
• Parking/transport or co-working allowance
• Company wide and team based get togethers