ThisWay Global is hiring a
CRM & Marketing Automation Coordinator

Summary

The job description is for a CRM & Marketing Automation Coordinator position at a social-impact marketing firm. The role involves executing digital strategies, implementing automated campaigns, collaborating with cross-functional teams, using Salesforce Marketing Cloud tools, developing A/B tests, analyzing data, administering CRM systems, and staying current with industry trends. Requirements include a Bachelor's degree, relevant experience, proficiency in various tools and platforms, strong analytical skills, and the ability to work independently.

Requirements

• Bachelor's degree
• At least four years of relevant professional experience
• Two or more years of experience using Salesforce Marketing Cloud and similar marketing automation tools
• Proficiency with HTML and CSS; proficiency with AMPscript and JavaScript is a plus
• Knowledge and experience with Salesforce Marketing Cloud for message design, subscriber and data management, inbox delivery, and external integrations
• Proficiency in CRM systems and marketing automation platforms such as Marketo, Pardot, and Mailchimp
• Ability to work independently and manage multiple projects simultaneously
• Strong analytical skills and proficiency in data analysis
• Familiarity with email compliance regulations

Responsibilities

• Support and execute digital marketing strategies for clients, including the U.S. Department of Health and Human Services
• Plan, design, and implement automated marketing campaigns, including email drips, lead nurturing workflows, and personalized customer journeys
• Collaborate with cross-functional teams to integrate CRM and marketing automation systems with other tools and platforms
• Build automated email marketing campaigns using Salesforce Marketing Cloud's tools such as Automation Studio, Journey Builder, and Email Studio
• Develop and execute A/B tests and audience segmentation to deliver targeted and personalized marketing campaigns
• Review and analyze email campaign performance data and generate regular reports, providing insights and recommendations for optimization
• Administer and manage client CRM systems, ensuring data integrity and accuracy

Benefits

• Competitive salaries
• Comprehensive benefits package
• Hybrid and collaborative work environment
• Workplace culture that is fun and engaging
• Growth opportunities in various specialty areas
• Inclusive environment with equal opportunity for individuals of all abilities
• Drug and alcohol-free workplace policy
• Safe, healthy, and productive work environment