Marketing Automation Specialist

Summary

The job description is for a Marketing Automation Specialist role that involves managing marketing automation platforms, creating workflows, executing campaigns, and analyzing performance to drive engagement and conversions. The role requires a bachelor's degree in business management, marketing, or a related field, and at least 3 years of experience in marketing automation or a similar role.

Requirements

• Bachelor's degree in business management, marketing, or a related field
• 3+ years of experience in marketing automation or a similar role
• Proficiency with marketing automation platforms (e.g., HubSpot, Pardot, etc.)
• Experience with CRM systems (e.g., Salesforce) and integrating marketing automation tools with CRM
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Excellent written and verbal communication skills
• Detail-oriented with strong project management and organizational skills
• Ability to work independently and as part of a team in a fast-paced environment

Responsibilities

• Configure, manage, and optimize marketing automation platforms (e.g., HubSpot, Pardot, etc.)
• Develop and implement automated marketing workflows, including email campaigns, lead nurturing sequences, and customer segmentation
• Design and execute email marketing campaigns, including template creation, content personalization, and A/B testing
• Manage campaign timelines, ensuring on-time delivery and coordination with other marketing initiatives
• Collaborate with the content team to create compelling and relevant content for automated campaigns
• Develop and manage lead scoring models to prioritize leads based on engagement and readiness to purchase
• Implement and optimize lead nurturing workflows to guide prospects through the sales funnel
• Integrate marketing automation with CRM systems to ensure seamless lead handoff to the sales team
• Monitor and analyze the performance of automated marketing campaigns using analytics tools
• Generate regular reports on key metrics, campaign performance, and ROI
• Provide actionable insights and recommendations to improve campaign effectiveness
• Maintain and update the marketing database to ensure data accuracy and integrity
• Implement best practices for data segmentation, list management, and compliance with data protection regulations (e.g., GDPR, CCPA)

Preferred Qualifications

• Certification in marketing automation platforms is a plus
• Agency experience is a plus

Benefits

• Working Hours: 9 a.m. to 5 p.m. EST, Monday to Friday
• Salary Range: $1400 - $2000 USD depending on experience
• Type of Contract: Independent contractor