Motum is hiring a
Marketing Automation Specialist, Remote - Argentina
![Logo of Motum](https://cdn.jobscollider.com/logo/motum-io-9c16-0.webp)
Please let Motum know you found this job on JobsCollider. Thanks! 🙏
Summary
The job description is for a Marketing Automation Specialist role that involves managing marketing automation platforms, creating workflows, executing campaigns, and analyzing performance to drive engagement and conversions. The role requires a bachelor's degree in business management, marketing, or a related field, and at least 3 years of experience in marketing automation or a similar role.
Requirements
- Bachelor's degree in business management, marketing, or a related field
- 3+ years of experience in marketing automation or a similar role
- Proficiency with marketing automation platforms (e.g., HubSpot, Pardot, etc.)
- Experience with CRM systems (e.g., Salesforce) and integrating marketing automation tools with CRM
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Excellent written and verbal communication skills
- Detail-oriented with strong project management and organizational skills
- Ability to work independently and as part of a team in a fast-paced environment
Responsibilities
- Configure, manage, and optimize marketing automation platforms (e.g., HubSpot, Pardot, etc.)
- Develop and implement automated marketing workflows, including email campaigns, lead nurturing sequences, and customer segmentation
- Design and execute email marketing campaigns, including template creation, content personalization, and A/B testing
- Manage campaign timelines, ensuring on-time delivery and coordination with other marketing initiatives
- Collaborate with the content team to create compelling and relevant content for automated campaigns
- Develop and manage lead scoring models to prioritize leads based on engagement and readiness to purchase
- Implement and optimize lead nurturing workflows to guide prospects through the sales funnel
- Integrate marketing automation with CRM systems to ensure seamless lead handoff to the sales team
- Monitor and analyze the performance of automated marketing campaigns using analytics tools
- Generate regular reports on key metrics, campaign performance, and ROI
- Provide actionable insights and recommendations to improve campaign effectiveness
- Maintain and update the marketing database to ensure data accuracy and integrity
- Implement best practices for data segmentation, list management, and compliance with data protection regulations (e.g., GDPR, CCPA)
Preferred Qualifications
- Certification in marketing automation platforms is a plus
- Agency experience is a plus
Benefits
- Working Hours: 9 a.m. to 5 p.m. EST, Monday to Friday
- Salary Range: $1400 - $2000 USD depending on experience
- Type of Contract: Independent contractor
Share this job:
Disclaimer: Please check that the job is real before you apply. Applying might take you to another website that we don't own. Please be aware that any actions taken during the application process are solely your responsibility, and we bear no responsibility for any outcomes.
Similar Jobs
- 💰~$150k-$180k📍The Netherlands
- 💰~$60k-$90k📍Canada
- 💰$60k-$75k📍Worldwide
- 💰$60k-$120k📍South Africa
- 💰~$65k📍Worldwide
- 💰~$65k📍Canada
- 💰~$50k-$55k📍United Kingdom
- 💰$33k-$37k📍Canada
- 💰$24k-$27k📍South Africa
Please let Motum know you found this job on JobsCollider. Thanks! 🙏