CRM Strategist

Summary

Join SmartBug Media, a leading digital agency, and become a CRM strategist. You will help clients successfully implement and optimize HubSpot, generating growth and better inbound performance. Responsibilities include developing strategies to attract visitors and leads, establishing plans to achieve business objectives, and offering integrated sales and marketing solutions within the HubSpot ecosystem. You will also manage customer relations, train clients on HubSpot, and analyze data schemas to optimize workflows and integrations. SmartBug offers a flexible work schedule, allowing you to work from the office, home, or elsewhere. The company also provides comprehensive benefits, including group insurance, an RRSP program, telemedicine services, and generous paid time off.

Requirements

• Bachelor's degree in business administration with a focus on marketing, or any other relevant field
• Minimum 5 years' experience in web marketing and web strategy
• Inbound and Google Analytics certification
• Skills in data mapping, systems integration and database schema design
• Knowledge of marketing automation and CRM software (e.g. HubSpot, Marketo, Pardot, Eloqua, Salesforce, Zoho, etc.) HubSpot = a great asset
• Excellent communication skills, both written and oral
• Advanced level of English, written/oral

Responsibilities

• Helping customers successfully implement HubSpot within their organization
• Help customers optimize the use of HubSpot to generate growth and better inbound performance
• Identify strategies to generate visitors, leads and customers
• Establish a plan to achieve an organization's business objectives
• Put Inbound Marketing and Inbound Sales at the heart of customers' digital strategies to attract visitors, turn them into leads, convert them into customers and build loyalty
• Offer integrated sales and marketing solutions involving websites, social networks, content, lead generation, marketing automation and CRM. All based on the HubSpot ecosystem
• Participate in training customers on the use of HubSpot
• Manage customer relations and ensure customer satisfaction
• Be able to help customers develop their personas and buyer's journey
• Work on several accounts simultaneously
• Analyze and design data schemas to optimize workflows and integrations within HubSpot
• Perform data mapping operations to ensure seamless integration between HubSpot and other systems or platforms
• Understand and define requirements for external system integrations with HubSpot, and implement appropriate solutions to ensure data consistency and quality
• Create and maintain database object schemas to optimize processes and analyses within HubSpot

Preferred Qualifications

• Experience in B2B (an asset)
• Curiosity: Passion for staying up-to-date with the latest trends and technologies in web development
• Proactivity: Ability to anticipate needs and propose improvements
• Collaborative autonomy: Ability to take initiatives while working closely with the team
• Precision: Accuracy and meticulousness in code development, testing, and documentation
• Attention to detail: Special attention to the aesthetic and functional aspects of developed applications

Benefits

• A schedule that fits your personal life - You can walk your dog or do your laundry during the day, at SmartBug, we trust you
• The ability to work from the office, your home or the cottage... It's up to you
• A group insurance program and an RRSP program with employer contribution upon hiring
• A 24/7 telemedicine service and an employee assistance program
• In addition to vacations, a week off between Christmas and New Year's Day, and five floating days
• A relaxed family atmosphere, many opportunities to interact with your colleagues: special events and activities of all kinds
• Computer equipment of your choice at home and at the office , SmartBug clothing and more!