CRO Lead

Summary

Join Fella Health as a Conversion Rate Optimization (CRO) Lead and work closely with the Growth PM, Head of Growth, Engineering, and design team to shape the vision and execution of CRO work to improve on-site conversion.

Requirements

• Testing expertise: 5+ years designing and implementing optimization tests that lift conversion rates. Strong grasp of statistics and analytics
• Technical acumen: Can build A/B and redirect tests directly via web platforms and tools. Comfortable troubleshooting implementation issues
• Creativity: Unique ability to identify and prioritize enhancement opportunities others may overlook
• Cross-functional: Proven history of working collaboratively with Product, Marketing, Engineering to get shit done

Responsibilities

• Optimize core conversions
• Audit site analytics to identify the biggest conversion rate opportunities across funnels. Establish an optimization roadmap
• Test: Run A/B and multivariate tests improving page layouts, copy, calls to action, etc to lift conversion rates
• Analyze: Analyze results, quantify lifts, and work cross-functionally to implement winning variants across the site
• Refine analytics & reporting - Enhance tracking to address data gaps. Build testing pipelines, dashboards, and reports showing optimization insights and opportunities to the team
• Expand the scope of tests - Move beyond the site to optimize the full customer journey: ads, email, and product flows. You’ll discover & test new conversion rate opportunities that influence core KPIs e.g. CAC & LTV

Benefits

• Healthcare: comprehensive medical insurance (if appropriate)
• Vacation: PTO with a yearly minimum (≥2wks/yr + local national holidays)
• Remote: our team is fully distributed across the world and functions fully remotely
• Personal development: budget for books, courses, coaching
• Personal wellness: budget for gym, health apps
• Coaching: free biweekly health coaching
• Equipment: Macbook & work-from-home equipment provided as needed