Senior Conversion Specialist

Summary

Join eyeo as their Conversion Specialist and optimize conversion rates across their consumer brands and websites, including AdBlock and Adblock Plus. Collaborate with product, UX, and engineering teams to implement successful conversion strategies. Leverage your expertise in CRO, data analytics, and cross-functional collaboration to improve user journeys and drive business growth. You will develop and execute comprehensive CRO strategies, analyze user journeys, design and execute A/B and multivariate tests, and collaborate with cross-functional teams. Data analysis and reporting using tools like Optimizely and Google Analytics are crucial. Manage CRO initiatives and continuously refine optimization strategies based on results and insights. This role requires at least 5 years of experience in CRO and a strong analytical background.

Requirements

• At least 5 years of experience in CRO with a strong track record of successful experiments that drive growth
• Deep knowledge of website optimization and strategies to enhance conversion rates
• Experience with Optimizely or a similar tool to run experimentation
• A background in conversion rate optimization from a consumer-facing business, like a brand or agency
• Exceptional analytical skills, with the ability to translate complex data into actionable insights
• Strong communication and leadership abilities to influence cross-functional teams and stakeholders
• A proactive, solution-oriented mindset with a collaborative team approach
• Experience managing the execution of multiple projects and aligning with stakeholders

Responsibilities

• Develop and implement a comprehensive CRO strategy for AdBlock and Adblock Plus websites, apps, and extensions
• Align optimization initiatives with business objectives, securing buy-in from cross-functional leaders across product and engineering
• Analyze user journeys to pinpoint bottlenecks and friction points preventing conversions
• Collaborate with user research teams to understand motivations, pain points, and preferences
• Design, execute, and manage A/B and multivariate tests to identify the most effective website elements
• Build and maintain a robust experimentation plan to validate hypotheses and improve website performance
• Coordinate with product, UX, design, engineering, and user research teams to define and ensure smooth execution of experiments
• Foster a culture of data-driven decision-making across the organization
• Use tools like Optimizely, Google Analytics, BigQuery, or similar tools to analyze traffic, behavior, and conversion data
• Monitor and report on key metrics such as conversion rates, churn rates, and experiment impact
• Present findings and recommendations to stakeholders in a clear and actionable manner
• Manage CRO initiatives, ensuring timely and successful delivery of projects
• Continuously refine optimization strategies based on results and insights

Preferred Qualifications

• HTML, CSS and SQL knowledge
• Prior experience implementing CRO within mobile apps and desktop extensions

Benefits

• Work remotely or from one of our offices —we trust you to find what works best for you
• Full package of benefits (health insurance, choice of hardware, paid vacation days, professional development and relocation budget, sabbatical leave, etc.)
• Offsite team days and the annual summer company retreat