Cro Specialist

Summary

Join our fun team as a B2B CRO Specialist! Reporting to the Sr. Marketing Manager, you will collaborate with various teams to optimize the customer journey and boost conversions. You'll leverage data to improve marketing performance and drive measurable business growth. This role requires 2+ years of experience in CRO, website optimization, and A/B testing. The ideal candidate is analytical, data-driven, and a strong communicator. This position offers a clear path for professional growth within the marketing team.

Requirements

• 2+ years of experience in CRO, website optimization, or UX testing
• Strong analytical mindset, your decisions are based on data, not guesswork
• Experience running A/B tests and analyzing results using tools like Optimizely, VWO, or Split Test for Elementor
• Knowledge of UX/UI best practices for high-converting web design
• Familiarity with web analytics platforms such as Google Analytics, Hotjar, and Mixpanel
• Ability to collaborate with content, paid ads, and design teams for cross-functional improvements
• Strong communication skills in a fast-paced environment
• Fast communicator, we move quickly, and we need someone who can keep up
• Experience working with HubSpot, Webflow, or WordPress for content and site edits

Responsibilities

• Own and execute CRO strategy to optimize website pages, landing pages, and marketing funnels
• Conduct A/B testing and multivariate testing to improve user engagement and conversions
• Analyze website traffic, heatmaps, and user behavior using tools like Google Analytics, Hotjar, and A/B testing tools
• Collaborate with the web development team to implement conversion-focused page improvements
• Optimize website copy, CTAs, forms, and page structure to increase lead capture rates
• Work with the content and SEO team to align messaging with high-intent user behavior
• Develop and refine lead capture and nurture strategies, including pop-ups, forms, chatbots, and gated content
• Track key CRO metrics such as bounce rate, time on page, conversion rate, and funnel drop-offs
• Support the paid ads team by optimizing landing pages for higher conversion rates
• Experiment with UX/UI changes, CTA placements, and lead form optimizations
• Report on test results, insights, and next steps in weekly marketing meetings

Preferred Qualifications

Experience working with HubSpot, Webflow, or WordPress for content and site edits

Benefits

This role offers a clear path for professional growth, mentored by marketing leaders who are deeply invested in your development