Cro Optimization Specialist

Summary

Join Tend, a rapidly growing dental practice, as a CRO Optimization Specialist and take full ownership of our booking flow optimization. You will design, build, and deploy high-impact A/B tests and conversion enhancements within our Webflow environment using JavaScript, HTML, and CSS. This role requires strong front-end engineering skills and a deep understanding of user psychology and conversion optimization best practices. You will leverage tools like Google Optimize, Optimizely, and VWO to run controlled experiments and analyze results using Google Analytics, Mixpanel, Hotjar, and FullStory. You will work cross-functionally with Marketing, Product, and Ops teams. Tend offers a competitive salary, benefits, and professional growth opportunities.

Requirements

• 3-5+ years of experience in CRO , front-end development, or growth-focused engineering
• Strong hands-on experience with Webflow , including making edits, implementing tests, and adjusting UI components
• Proficiency in JavaScript, HTML, CSS, and the ability to optimize front-end performance without engineering support
• Expertise in A/B testing tools like Optimizely, Webflow Optimize, or VWO
• Strong analytical skills with experience using Google Analytics, Mixpanel, Hotjar, FullStory, or similar tools
• Ability to write SQL queries to analyze test results and monitor experiment outcomes
• A deep understanding of user psychology, UX/UI principles, and conversion optimization best practices
• A data-driven mindset with strong problem-solving skills and attention to detail

Responsibilities

• Own and execute A/B testing, multivariate testing, and user experience experiments within the booking flow
• Implement and modify Webflow components to optimize conversion rates without additional engineering support
• Leverage tools like Google Optimize, Optimizely, and VWO to run controlled experiments and measure impact
• Analyze session recordings and heatmaps (Hotjar, FullStory) to identify friction points and opportunities for improvement
• Set up and maintain custom event tracking in Google Analytics and Segment to monitor user behavior
• Use Mixpanel and Looker to create reports and dashboards to track test performance and KPIs
• Implement front-end optimizations using JavaScript, HTML, CSS, and Webflow’s native tools
• Work cross-functionally with Marketing, Product, and Ops to align CRO efforts with business goals
• Stay ahead of CRO best practices and emerging trends to ensure we continually improve our approach

Preferred Qualifications

• Have experience working in healthcare, e-commerce, SaaS, or other high-transaction environments
• Have familiarity with server-side testing and experimentation platforms
• Are skilled in Python or R for deeper data analysis
• Have successfully improved booking flow conversion rates in a previous role

Benefits

• Medical, Dental, and Vision Coverage through BlueCross BlueShield of Tennessee, with Tend covering up to 80% of premiums
• 401(k) with Company Match – up to 4% total (100% match on the first 3%, 50% on the next 2%)
• HSA with Employer Match – up to $1,000 depending on coverage level
• Life, AD&D, and Disability Insurance
• Employee Assistance Program and Personal Health Advocate – 100% company-paid
• Paid Time Off – up to 15–22 days depending on years of service, plus 7 paid company holidays
• Dental Wellness Perks – up to $1,000/year reimbursement for in-studio care, cosmetic and orthodontic discounts