Cro Specialist

Summary

Join Tend, a rapidly growing dental practice, as their Conversion Rate Optimization (CRO) Specialist. This remote, full-time position, based in the Northeast US, requires a strong engineering background and 3-5+ years of experience in CRO or front-end development. You will own and execute A/B testing, implement Webflow components, analyze user behavior, and work cross-functionally to improve conversion rates. The ideal candidate possesses expertise in A/B testing tools, analytics platforms, and front-end technologies (JavaScript, HTML, CSS). Tend offers a competitive salary, benefits, and professional growth opportunities.

Requirements

• 3-5+ years of experience in CRO, front-end development, or growth-focused engineering
• Strong hands-on experience with Webflow, including making edits, implementing tests, and adjusting UI components
• Proficiency in JavaScript, HTML, CSS, and the ability to optimize front-end performance without engineering support
• Expertise in A/B testing tools like Optimizely, Google Optimize, or VWO
• Strong analytical skills with experience using Google Analytics, Mixpanel, Hotjar, FullStory, or similar tools
• Ability to write SQL queries to analyze test results and monitor experiment outcomes
• A deep understanding of user psychology, UX/UI principles, and conversion optimization best practices
• A data-driven mindset with strong problem-solving skills and attention to detail

Responsibilities

• Own and execute A/B testing, multivariate testing, and user experience experiments within the booking flow
• Implement and modify Webflow components to optimize conversion rates without additional engineering support
• Leverage tools like Google Optimize, Optimizely, and VWO to run controlled experiments and measure impact
• Analyze session recordings and heatmaps (Hotjar, FullStory) to identify friction points and opportunities for improvement
• Set up and maintain custom event tracking in Google Analytics and Segment to monitor user behavior
• Use Mixpanel and Looker to create reports and dashboards to track test performance and KPIs
• Implement front-end optimizations using JavaScript, HTML, CSS, and Webflow’s native tools
• Work cross-functionally with Marketing, Product, and Ops to align CRO efforts with business goals
• Stay ahead of CRO best practices and emerging trends to ensure we continually improve our approach

Preferred Qualifications

• Have experience working in healthcare, e-commerce, SaaS, or other high-transaction environments
• Have familiarity with server-side testing and experimentation platforms
• Are skilled in Python or R for deeper data analysis
• Have successfully improved booking flow conversion rates in a previous role

Benefits

Competitive salary, benefits, and professional growth opportunities