Senior Manager, Paid Digital

Summary

Join Wrike's dynamic marketing team as a Paid Digital Marketing Manager! You will develop and execute integrated paid digital marketing strategies, optimizing paid channels to maximize ROI. Responsibilities include campaign management, A/B testing, performance reporting, and cross-functional collaboration. You'll lead and mentor a team, fostering a culture of continuous learning. This role requires a Bachelor's degree, 6+ years of B2B SaaS experience, and deep technical skills in paid acquisition and analytics. Wrike offers a hybrid work model, promoting a collaborative and innovative culture.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 6+ years of digital marketing experience, with a strong knowledge on paid acquisition in a B2B SaaS environment
• Deep understanding of PPC, display advertising, remarketing, and paid social platforms (e.g., Google Ads, LinkedIn Ads)
• Proficiency with web analytics tools (e.g., Google Analytics) and marketing automation platforms (e.g., Marketo)
• Advanced knowledge of conversion rate optimization (CRO), tracking (UTMs, pixels), and tag management
• Demonstrated ability to analyze data, draw insights, and make strategic recommendations for continuous improvement
• Proven experience building, managing, and mentoring high-performing teams, both internally and with external agencies
• Exceptional written and verbal communication skills, with the ability to influence cross-functional stakeholders

Responsibilities

• Develop and lead an integrated paid digital marketing strategy aligned with overall business and marketing goals
• Own and optimize paid channels (search, social, display, retargeting, etc.), continuously iterating to improve performance and ROI
• Plan and manage budgets, forecast spend, and provide accurate reporting on channel performance
• Oversee end-to-end campaign planning and execution, from keyword selection and ad creative to landing pages and conversion tracking
• Conduct ongoing A/B testing of ads and landing pages to improve conversion rates, reduce cost per acquisition (CPA), and maximize return on ad spend (ROAS)
• Partner with the marketing operations team to implement robust tracking and ensure data accuracy across platforms
• Lead the development of dashboards and regular performance updates to share insights and recommendations with senior leadership
• Monitor and analyze metrics (e.g., CTR, CPC, CPA, MQLs, pipeline contribution) to determine campaign effectiveness
• Proactively identify areas of opportunity and improvement through data-driven insights
• Collaborate closely with content marketing, product marketing, and sales teams to develop and refine messaging, offers, and targeting
• Work with design and creative resources to produce compelling ads and landing pages that effectively convey our value proposition
• Provide thought leadership and best practices to team members, ensuring consistency and cohesion across all digital channels
• Lead and mentor a team of digital marketing specialists and/or external agencies, ensuring goal alignment, skill development, and team efficiency
• Foster a culture of continuous learning, experimentation, and professional growth

Benefits

Hybrid work mode