Summary
Join Wrike's dynamic marketing team as a Paid Digital Marketing Manager! You will develop and execute integrated paid digital marketing strategies, optimizing paid channels to maximize ROI. Responsibilities include campaign management, A/B testing, performance reporting, and cross-functional collaboration. You'll lead and mentor a team, fostering a culture of continuous learning. This role requires a Bachelor's degree, 6+ years of B2B SaaS experience, and deep technical skills in paid acquisition and analytics. Wrike offers a hybrid work model, promoting a collaborative and innovative culture.
Requirements
- Bachelorβs degree in Marketing, Business, or a related field
- 6+ years of digital marketing experience, with a strong knowledge on paid acquisition in a B2B SaaS environment
- Deep understanding of PPC, display advertising, remarketing, and paid social platforms (e.g., Google Ads, LinkedIn Ads)
- Proficiency with web analytics tools (e.g., Google Analytics) and marketing automation platforms (e.g., Marketo)
- Advanced knowledge of conversion rate optimization (CRO), tracking (UTMs, pixels), and tag management
- Demonstrated ability to analyze data, draw insights, and make strategic recommendations for continuous improvement
- Proven experience building, managing, and mentoring high-performing teams, both internally and with external agencies
- Exceptional written and verbal communication skills, with the ability to influence cross-functional stakeholders
Responsibilities
- Develop and lead an integrated paid digital marketing strategy aligned with overall business and marketing goals
- Own and optimize paid channels (search, social, display, retargeting, etc.), continuously iterating to improve performance and ROI
- Plan and manage budgets, forecast spend, and provide accurate reporting on channel performance
- Oversee end-to-end campaign planning and execution, from keyword selection and ad creative to landing pages and conversion tracking
- Conduct ongoing A/B testing of ads and landing pages to improve conversion rates, reduce cost per acquisition (CPA), and maximize return on ad spend (ROAS)
- Partner with the marketing operations team to implement robust tracking and ensure data accuracy across platforms
- Lead the development of dashboards and regular performance updates to share insights and recommendations with senior leadership
- Monitor and analyze metrics (e.g., CTR, CPC, CPA, MQLs, pipeline contribution) to determine campaign effectiveness
- Proactively identify areas of opportunity and improvement through data-driven insights
- Collaborate closely with content marketing, product marketing, and sales teams to develop and refine messaging, offers, and targeting
- Work with design and creative resources to produce compelling ads and landing pages that effectively convey our value proposition
- Provide thought leadership and best practices to team members, ensuring consistency and cohesion across all digital channels
- Lead and mentor a team of digital marketing specialists and/or external agencies, ensuring goal alignment, skill development, and team efficiency
- Foster a culture of continuous learning, experimentation, and professional growth
Benefits
Hybrid work mode