CRO Specialist

Summary

Zicasso is seeking an experienced CRO professional to join their Marketing team on a freelance basis. The role requires driving user behavioral performance on the company's website and digital platforms, with a focus on A/B testing and improving user experience for their US-based audience. The position is fully remote and particularly seeks candidates based in Latin America (Argentina, Brazil).

Requirements

• 3-5 years of experience in conversion rate optimization and digital marketing
• Strong analytical and problem-solving skills with a data-driven approach
• Hands-on experience in web analytics tools (Google Analytics, Adobe Analytics, etc.), A/B testing platforms (Optimizely, VWO, Hotjar, etc.), and experience with SEMRush/Ahrefs
• Proven experience with user experience (UX) design principles and best practices
• Strong understanding of Unbounce, HTML, CSS, and JavaScript for website modifications
• Excellent communication and presentation skills to effectively communicate findings and recommendations
• Ability to work independently and collaboratively within a cross-functional team
• Proven project management skills for multiple ongoing projects and tasks
• Sense of ownership and pride in your performance and its impact on company’s success
• Effective time-management and organizational skills
• Great interpersonal skills with a team-player mentality
• Bachelor’s in Marketing or similar field required. Alternatively, relevant coursework or certifications in SEO, digital marketing, or web technologies will be considered

Responsibilities

• Develop and execute A/B and multivariate testing strategies to optimize website, landing page, and intake form performance
• Analyze website and funnel analytics to identify areas of improvement, content initiatives, and opportunities for conversion lifts
• Collaborate with design, development, and marketing teams to implement test variations and track results
• Interpret data and provide actionable insights to improve website performance and user experience
• Develop and maintain a robust CRO roadmap aligned with overall business objectives
• Conduct regular competitive analyses on methodologies and practices
• Stay up-to-date with the latest CRO trends and best practices
• Track and report on conversion metrics, trends, and test results to key stakeholders

Preferred Qualifications

• Experience with e-commerce platforms (e.g., Shopify, Magento)
• Master’s in Marketing, MBA or similar relevant field
• Experience working in a fast-paced, startup environment

Benefits

• Remote work and flexible hours that allow you to enjoy a great work-life balance
• Innovative, fast-paced and collaborative culture that values diverse voices and opinions
• Learning and development annual stipend
• An unforgettable annual company retreat at one of the many international destinations we serve