Crypto Copywriter

Summary

Join Token Metrics as a creative and motivated copywriter, where you will play a key role in achieving the company's growth goals. You will research and understand the company's objectives, identify growth opportunities, and design experiments to test interventions. Responsibilities include implementing projects, using data-driven strategies, ensuring resource optimization, and reporting on initiatives. The ideal candidate possesses a Bachelor's degree in a related field, copywriting experience, and a strong understanding of digital marketing and social media. Experience with crypto and SEO/SEM knowledge are a plus. This role requires a creative thinker who can collaborate effectively or work independently.

Requirements

• Earned or earning a Bachelor’s degree in advertising, journalism, marketing, or a related field
• Copywriting experience
• Understanding of digital marketing and social media
• Creative thinker who can collaborate creatively or work autonomously

Responsibilities

• Researching and understanding the company's long-term goals
• Pinpointing issues that are hampering growth for the business
• Choosing, setting, and prioritizing growth goals for the company
• Identifying growth opportunities for the company
• Designing and setting up experiments to test whether designed interventions will impact the business
• Implementing projects to achieve growth goals for the company
• Using data, analytics, and other tools to inform decisions and growth strategies
• Ensuring that resources inside and outside the business improve growth
• Reporting on initiatives and projects to management and founders
• Replicating successful strategies at scale and in new markets

Preferred Qualifications

• Experience with and/or interest in crypto a plus
• SEO and SEM knowledge
• Demonstrate experience with strategic B2C/B2B email marketing and creating paid marketing content (a plus)