Head of Product Marketing

Summary

Join Anagram as their Head of Product Marketing and play a pivotal role in shaping the narrative and go-to-market strategy for their products. You will be responsible for introducing their products to the world, building a strong community, brand, and user base. This role demands a deep understanding of crypto trends, user behavior, and the ability to translate complex features into clear messaging. You will manage brand identity and strategy, communications, go-to-market strategies, positioning and messaging, and create core marketing assets. Collaboration with the build team and performance tracking are also key aspects of this position. Anagram offers a unique opportunity to work on a groundbreaking product in the crypto/DeFi space, gain comprehensive exposure across the crypto/DeFi stack, and be part of a dynamic team.

Requirements

• Diverse and generalist skill set focused on product marketing - with ability to manage broader marketing, comms, and brand
• 3+ years of product marketing experience ideally at a crypto-native company
• Deep understanding of the crypto technology, and ecosystems, with personal or professional experience using crypto-native products. Strong grasp on the unique nature of Product Marketing in the crypto industry
• Experience working across the full marketing funnel — from awareness to retention
• Familiarity with community platforms (e.g., Discord, Telegram, X/Twitter)
• Strong storytelling and copywriting skills with an eye for detail
• Self-starter who thrives in fast-paced, remote environments
• Ability to work on multiple different products in parallel

Responsibilities

• Review, develop, and manage brand identity and strategy for Anagram
• Manage comms for Anagram holding company, as well as for products that Anagram launches
• Plan and execute GTM strategies for new products Anagram builds
• Develop compelling positioning, and value propositions for different audiences (e.g., developers, retail users, institutions)
• Take ownership of creating core marketing assets including product explainers, website copy, one-pagers, blog posts, X posts, and presentations
• Collaborate with the Build Team to ensure alignment on key initiatives
• Track performance of product marketing campaigns and optimize for reach, engagement, and conversion

Benefits

• Work on a product that is breaking new ground in the crypto/DeFi space, with challenges and opportunities that are truly one-of-a-kind
• Gain hands-on experience with every layer of the crypto/DeFi stack, from infrastructure to UX
• Be part of a team that values radical thinking, open-mindedness, and relentless pursuit of excellence in a fun and collaborative environment