Customer Advocacy Manager

Summary

Join 1Password as a Customer Advocacy Manager and amplify the voice of our customers to enhance brand credibility, support category creation, and boost revenue growth. Manage and scale advocacy initiatives, including customer reference libraries, success stories, and peer reviews. Collaborate with cross-functional teams across Sales, Customer Success, Marketing, Partner, and Product. This remote role (Canada/US) requires 6+ years of B2B marketing, customer marketing, or customer success experience with a focus on customer advocacy, experience in the SaaS/Tech industry, and proven success managing advocacy programs. You will manage a database of referenceable customers, create compelling customer success content, and support customer speakers for various events. Track key KPIs and report on the impact of advocacy programs.

Requirements

• 6+ years of experience in B2B marketing, customer marketing, or customer success with a focus on customer advocacy
• Experience in the SaaS/Tech industry
• Proven success managing mature advocacy programs and campaigns that deliver measurable results
• Excellent communication, storytelling, and relationship-building skills—comfortable working with both customers and internal teams
• Strong project management and organizational skills with the proven ability to manage multiple initiatives in a fast-paced environment
• Hands-on experience with customer reference platforms, peer review tools, and CRM systems like Salesforce
• Familiarity with advocacy tools such as SlapFive, Influitive, ReferenceEdge, or Orca
• A collaborative mindset and demonstrated ability to influence cross-functional stakeholders at all levels

Responsibilities

• Manage the execution of advocacy initiatives aimed at amplifying the voice of the customer to support 1Password’s business objectives
• Scale and optimize advocacy programs that align with key business stakeholders across Marketing, GTM, Partner, and Product
• Grow and manage a comprehensive database of referenceable customers, by identifying, recruiting, and nurturing advocates
• Oversee the creation of compelling customer success content—including case studies, testimonials, and videos ensuring on-brand
• Identify and support customer speakers for webinars, conferences, press opportunities, and industry events, ensuring they have the necessary tools and guidance for effective representation
• Manage our presence on B2B peer review platforms (e.g., G2, Gartner Peer Insights), encouraging and tracking participation
• Partner with the customer education team to support and grow a thriving online user community
• Track key KPIs and report on the impact of advocacy programs on brand visibility, customer sentiment, and pipeline influence
• Establish strong cross-functional relationships, aligning advocacy efforts with strategic goals

Preferred Qualifications

Experience in a Cybersecurity industry

Benefits

• Health and wellbeing
• Maternity and parental leave top-up programs
• Generous PTO policy
• Four company-wide wellness days
• Growth and future
• Company equity for all full-time employees
• Retirement matching program
• Free 1Password account
• Community
• Paid volunteer days
• Employee-led inclusion and belonging programs and ERGs
• Peer-to-peer recognition through Bonusly
• USA-based roles only: The annual base salary for this role is between $109,000 USD and $147,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs
• Canada-based roles only: The annual base salary for this role is between $105,000 CAD and $143,000 CAD, plus immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs