Customer Advocacy Marketing Manager

Summary

Join AlphaSense as a Customer Advocacy Marketing Manager and develop, implement, and manage advocacy strategies to leverage satisfied customers and stakeholders. You will build strong relationships with advocates, identify advocacy opportunities, and drive engagement to amplify AlphaSense's message and influence. Responsibilities include strategy development, recruitment and engagement, program management, content creation, relationship management, program measurement and reporting, and advocacy technology and workflows. The ideal candidate has 5+ years of experience in B2B SaaS customer marketing, experience with marketing platforms (Salesforce, Marketo, etc.), strong analytical and communication skills, and proven success in building and managing advocacy programs. AlphaSense offers a competitive salary, performance-based bonuses, equity, and a generous benefits program. The role requires collaboration with various teams and a commitment to driving results.

Requirements

• 5+ years of experience leading customer marketing strategy and tactics in a B2B SaaS company (experience in market and competitive intelligence or financial services a plus)
• Experience using marketing platforms including Salesforce, Marketo, advocacy management tools. Additionally, tools for analysis such as Excel and Tableau
• Strong focus on results, measurement, and optimization to maximize ROI, with proficiency in data storytelling
• Exceptional communication skills, enabling effective interaction with customers and internal teams
• Proven track record of building and managing advocacy identification and recruitment through customer lifecycle programs utilizing diverse marketing tactics
• Extraordinary writing, editing, and communication skills
• Excellent project management skills with the ability to influence and lead at all levels of the organization, experience with Asana or like tools
• Ability to thrive in a rapidly changing environment and run multiple concurrent project demands within established timelines
• Collaborative team player, willing to go the extra mile to help other team members excel

Responsibilities

• Develop and implement a comprehensive, ongoing advocacy strategy aligned with the company's objectives
• Collaborate across AlphaSense to align advocacy programs with overall strategies and ensure a seamless customer experience
• Identify and recruit advocates from customer base, employees, and other stakeholders for activities such as speaking engagements, testimonials, reviews, case studies, referrals and references
• Nurture relationships with advocates in a creative ways, ensuring ongoing engagement and satisfaction
• Provide support, resources, and guidance to advocates to help them effectively advocate on behalf of the company
• Develop and manage advocacy campaigns to drive awareness and action, utilizing various channels and platforms
• Utilizing Champion, customer advocacy management software, keeping track of customer engagements to have a clear view of what’s available and a history of a customer’s involvement
• Partner closely with Growth Customer Marketing Manager to manage advocate and growth activities such as third-party reviews and referrals
• Maintain advocacy tracking for transparency into progress of program initiatives and reporting to measure the impact and success of customer advocacy programs
• Manage customer advocacy tools, as necessary, including managing build, maintenance and data health with the Marketing Operations team
• Collaborates with advocates to create compelling content that showcases their success and experiences with the AlphaSense’s products or services
• Build a deep understanding of AlphaSense customers and translate those insights to meaningful stories; create best-in-class customer video and case study content in partnership with internal creative services and external agencies
• Collaborate with Sales, Product Marketing & Demand Generation to promote and re-purpose customer stories (quotes, videos, blog posts, and case studies) across multiple communication channels, with addition to using AI slackbot
• Collaborate cross-functionally to gather customer success stories, feedback, and data to enhance advocacy initiatives
• Support senior executives, marketing, and sales with reference discovery and connections
• Provide product feedback given by advocates to the Product Management team, manage frequency of asks to customers
• Define key performance indicators (KPIs) to measure the effectiveness and impact of advocacy programs
• Monitor and analyze data related to advocate engagement, content performance, and program outcomes
• Prepare regular reports and provide insights to relevant stakeholders on the success of advocacy initiatives
• Leverage key technologies to enable efficiencies in managing advocates and core assets to support the programs
• Collaborate with technical teams to support requirements for connecting advocacy platforms to other company systems
• Build out workflows to support key customer programs to enable sales and customer success to recruit and engage advocates
• Advocacy Engagement Growth - Maintain business case for advocacy program growth to include reference, user groups and other community like engagements with advocates

Preferred Qualifications

• An entrepreneurial self-starter who can take charge, prioritize input, develop, and execute a plan
• A creative problem solver who challenges the status quo
• A dependable team player who works hard while maintaining the ability to laugh and have fun
• A curiosity for data, measuring results, uncovering trends

Benefits

• Performance-based bonus
• Equity
• A generous benefits program